Tag: "Advertising Development"

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Videos

Half the money I spend on advertising is wasted

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Alberto Fernandez, Melissa Pellegrini

Videos

How facial coding helps to optimize communication (Spanish)

Catalogue: Latin America 2019
Company: Kantar
Date: April 8, 2019
Authors: Catalina Bonnet, Massimo Sarcina

Research papers

How facial coding helps to optimize communication

Catalogue: Latin America 2019
Company: Kantar
Date: April 7, 2019
Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia

Magazines

Research World (March 2007)

Catalogue: Research World 2007
Date: March 1, 2007
Author: ESOMAR B.V.

Research papers

Keeping track of the users

Catalogue: Seminar 1998: Towards Total Communications Strategies
Date: October 20, 1998
Authors: Anita Elberse, Edith Smit

Research papers

How to advertise effectively to children and youth?

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Glen Smith

Research papers

To see or not to see

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Kate Lynch

Research papers

Quality, so what?

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: Piet L. C. Nelissen, Jolanda van Kesteren

Research papers

A consumer-oriented approach to the marketing of food products

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Date: February 1, 1996
Authors: Anke Audenaert, Jan-Benedict Steenkamp

Research papers

Research as a tool for achieving advertising that works

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Company: Unilever
Date: January 1, 1994
Authors: D. Kashyap, John S. Pawle

Research papers

Talking to Brazilian women: 30 years of history

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Cecília Russo, Jaime Troiano

Research papers

Communicating in Latin America (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Company: IBOPE Inteligencia
Date: September 1, 1992
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl