Resources Library by ANA

Lemon- Why the advertising brain has gone sour

Catalogue: Insights Festival 2020

Date: September 16, 2020

Author: Ed Harrison

Half the money I spend on advertising is wasted

Catalogue: Congress 2019: The Global Data & Insights Summit

Date: September 8, 2019

Authors: Alberto Fernandez, Melissa Pellegrini

How facial coding helps to optimize communication (Spanish)

Catalogue: Latin America 2019

Company: Kantar

Date: April 8, 2019

Authors: Catalina Bonnet, Massimo Sarcina

How facial coding helps to optimize communication

Catalogue: Latin America 2019

Company: Kantar

Date: April 7, 2019

Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia

Research World (March 2007)

Catalogue: Research World 2007

Date: March 1, 2007

Author: ESOMAR B.V.

Keeping track of the users

Catalogue: Seminar 1998: Towards Total Communications Strategies

Date: October 20, 1998

Authors: Anita Elberse, Edith Smit

How to advertise effectively to children and youth?

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Date: October 22, 1997

Author: Glen Smith

To see or not to see

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Date: November 11, 1996

Author: Kate Lynch

Quality, so what?

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Date: November 11, 1996

Authors: Piet L. C. Nelissen, Jolanda van Kesteren

A consumer-oriented approach to the marketing of food products

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Date: February 1, 1996

Authors: Anke Audenaert, Jan-Benedict Steenkamp

Research as a tool for achieving advertising that works

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Company: Unilever

Date: January 1, 1994

Authors: D. Kashyap, John S. Pawle

Talking to Brazilian women: 30 years of history

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Date: September 1, 1992

Authors: Cecília Russo, Jaime Troiano