Tag: "Advertising Effectiveness"

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Research papers

A reassessment of the role of the pre-test in advertising research

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Peter A. Rusby

Research papers

The Delta Copy Test I

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Ulrich Jetter

Research papers

Red herrings in advertising research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Paul Howard Berent

Research papers

Advertisements as a research subject

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Otto Walter Haseloff

Research papers

A new method for measuring advertising effectiveness

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Authors: Daniel Adam, John Parfitt

Research papers

Measuring and predicting sales effectiveness of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: April 1, 1965
Authors: Uwe Johannsen, Heinz Alpers, Paul Howard Berent

Research papers

The illusion of the "image" and the excess power of groups (French)

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Hugh S. Hardy

Research papers

The illusion of the "image" and the excess power of groups

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Hugh S. Hardy

Research papers

Measuring advertising effectiveness

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Steuart Henderson Britt

Research papers

A new pretest for advertisements

Catalogue: ESOMAR/WAPOR Conference 1963
Date: June 15, 1963
Author: Werner Wyss

Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: R. G. Ogilvie, G. J. S. Wilde

Research papers

An approach to measuring advertising effectiveness

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Authors: John Downham, Timothy Joyce