Tag: "Advertising Effectiveness"

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Research papers

The advertisement or the consumer? Which should we examine?

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Gerald de Groot

Research papers

Post testing and pre testing consumer behavior caused by advertising

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Company: NIPO
Date: June 15, 1967
Author: Jan Stapel

Research papers

The seven deadly sins in advertising research

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Herbert Flögel

Research papers

Measuring differing tasks in competitive advertising

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Gerald de Groot

Research papers

Freedom and control in creative activity

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Peter Tyler

Research papers

An over-all measurement of advertising effectiveness

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Company: Nestlé
Date: June 1, 1966
Author: Charles W. Clunies-Ross

Research papers

An experimental evaluation of the impact of advertisements

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Herbert Steiner

Research papers

A reassessment of the role of the pre-test in advertising research

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Peter A. Rusby

Research papers

The Delta Copy Test I

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Ulrich Jetter

Research papers

Red herrings in advertising research

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Paul Howard Berent

Research papers

Advertisements as a research subject

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Otto Walter Haseloff

Research papers

A new method for measuring advertising effectiveness

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Authors: Daniel Adam, John Parfitt