Tag: "Advertising Effectiveness"

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Research reports

Project George Commercial

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1971
Author: CRAM/Peter Cooper Archive

Research reports

Report on qualitative research on Blue Riband commercials

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 1, 1971
Author: CRAM/Peter Cooper Archive

Research papers

What is the short-term effect of advertising?

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Colin McDonald

Research papers

Area tests and consumer surveys to measure advertising effectiveness

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Authors: Susanna Segnit, Simon Broadbent

Research reports

Report on qualitative research on project 033

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1970
Author: CRAM/Peter Cooper Archive

Research papers

Findus fish in a tray

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 15, 1970
Author: Bengt Lindh

Research reports

Readership survey newspaper freesheets

Catalogue: CRAM/Peter Cooper Archive Collection
Date: May 1, 1970
Author: CRAM/Peter Cooper Archive

Research reports

Report on programme of research on non-users' attitudes towards banking

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 21, 1970
Author: CRAM/Peter Cooper Archive

Research papers

Psychoanalysis for firms lacking a true marketing outlook

Catalogue: Seminar 1969: Research In Industrial Marketing
Date: March 5, 1969
Authors: H. Raynaud, Robert M. Worcester, Iginio Lagioni

Research papers

The use of consumer panels in the evaluation of promotional and advertising expenditures

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: John Parfitt, Ivor McGloughlin

Research papers

Experience gained in a multistage verbal panel survey (German)

Catalogue: ESOMAR Congress 1968
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1968
Author: Peer Müller-Grote

Research papers

Experience gained in a multistage verbal panel survey

Catalogue: ESOMAR Congress 1968
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1968
Author: Peer Müller-Grote