Tag: "Advertising Effectiveness"

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Research reports

Report on programme of research on non-users' attitudes towards banking

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 21, 1970
Author: CRAM/Peter Cooper Archive

Research papers

Psychoanalysis for firms lacking a true marketing outlook

Catalogue: Seminar 1969: Research In Industrial Marketing
Date: March 5, 1969
Authors: H. Raynaud, Robert M. Worcester, Iginio Lagioni

Research papers

The use of consumer panels in the evaluation of promotional and advertising expenditures

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: John Parfitt, Ivor McGloughlin

Research papers

Experience gained in a multistage verbal panel survey (German)

Catalogue: ESOMAR Congress 1968
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1968
Author: Peer Müller-Grote

Research papers

Experience gained in a multistage verbal panel survey

Catalogue: ESOMAR Congress 1968
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1968
Author: Peer Müller-Grote

Research papers

The advertisement or the consumer? Which should we examine?

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Gerald de Groot

Research papers

Post testing and pre testing consumer behavior caused by advertising

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Company: NIPO
Date: June 15, 1967
Author: Jan Stapel

Research papers

The seven deadly sins in advertising research

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Herbert Flögel

Research papers

Measuring differing tasks in competitive advertising

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Gerald de Groot

Research papers

Freedom and control in creative activity

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Peter Tyler

Research papers

An over-all measurement of advertising effectiveness

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Company: Nestlé
Date: June 1, 1966
Author: Charles W. Clunies-Ross

Research papers

An experimental evaluation of the impact of advertisements

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Herbert Steiner