Resources Library by ANA

Half the money I spend on advertising is wasted

Catalogue: Congress 2019: The Global Data & Insights Summit

Date: September 8, 2019

Authors: Alberto Fernandez, Melissa Pellegrini

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Microsoft, Microsoft

Date: September 8, 2019

Authors: Bernard Brenner, Robert Graves

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit

Company: Microsoft

Date: September 8, 2019

Authors: Robert Graves, Bernard Brenner, Akaash Nanda

Optimising ROI on social media

Catalogue: Asia Pacific 2019

Company: Kantar

Date: May 22, 2019

Author: Colin Ingram

Advertisement evaluation: The case of Volkswagen (Spanish)

Catalogue: Latin America 2019

Date: April 9, 2019

Authors: Fabricio Alarcón, Pablo Lemoine

The value of incremental reach

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Date: June 15, 1992

Author: Howard Kamin

Radio advertising expenditure

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Date: June 15, 1992

Authors: Flemming Hansen, Lars Grønholdt

The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures

Catalogue: Seminar 1991: The Expansion of Broadcast Media

Date: June 15, 1991

Authors: Karel Jan Alsem, Jan C. Reuyl

Research for free publications

Catalogue: Seminar 1991: Publishing For An Optimal Product

Date: June 15, 1991

Author: Nigel Jacklin

Causes of advertising expenditure variations in Sweden 1975-1987

Catalogue: ESOMAR Congress 1989

Date: September 1, 1989

Author: Tomas Gröndal

Competitive advertising effectiveness

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Date: February 27, 1985

Author: Peter J. Hayes

TV viewing survey and forecast (French)

Catalogue: ESOMAR Congress 1981: Research For Profitability

Date: August 1, 1981

Authors: Yves-Charles Quéroix, Ghislaine De Cagny