Tag: "Advertising Expenditure"

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Videos

Half the money I spend on advertising is wasted

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Alberto Fernandez, Melissa Pellegrini

Videos

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Microsoft, Microsoft
Date: September 8, 2019
Authors: Bernard Brenner, Robert Graves

Research papers

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Microsoft
Date: September 8, 2019
Authors: Robert Graves, Bernard Brenner, Akaash Nanda

Research papers

Optimising ROI on social media

Catalogue: Asia Pacific 2019
Company: Kantar
Date: May 22, 2019
Author: Colin Ingram

Videos

Advertisement evaluation: The case of Volkswagen (Spanish)

Catalogue: Latin America 2019
Date: April 9, 2019
Authors: Fabricio Alarcón, Pablo Lemoine

Research papers

The value of incremental reach

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Howard Kamin

Research papers

Radio advertising expenditure

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Flemming Hansen, Lars Grønholdt

Research papers

The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Date: June 15, 1991
Authors: Karel Jan Alsem, Jan C. Reuyl

Research papers

Research for free publications

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Nigel Jacklin

Research papers

Causes of advertising expenditure variations in Sweden 1975-1987

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Tomas Gröndal

Research papers

Competitive advertising effectiveness

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis
Date: February 27, 1985
Author: Peter J. Hayes

Research papers

TV viewing survey and forecast (French)

Catalogue: ESOMAR Congress 1981: Research For Profitability
Date: August 1, 1981
Authors: Yves-Charles Quéroix, Ghislaine De Cagny