Tag: "Advertising Exposure"

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Research papers

How TV campaigns work

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Author: Christoph Wild

Research papers

Advertising exposure and advertising effects

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: James F. Donius, Michael von Gonten

Research papers

Response to magazine and television advertising

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Alan Smith

Research papers

Operations research and marketing

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Nicolas Steinberg

Research papers

Is opinion leader and opinion follower identical person?

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: Arthur Graham