Tag: "Advertising Performance"

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Videos

Breaking the walls between traditional and digital marketing

Catalogue: Latin America 2019
Companies: Kantar, Facebook
Date: April 8, 2019
Authors: Caio Daier, Rebecca Azevedo

Research papers

Breaking the walls between traditional and digital marketing

Catalogue: Latin America 2019
Companies: Kantar, Facebook
Date: April 7, 2019
Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes

Research papers

One size fit all

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Author: Chuck E. Young

Case studies

Make a wish

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin

Research papers

The wonderful art of creating more from less

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Company: GfK
Date: April 1, 2001
Authors: Bas de Vos, Camiel Camps

Research papers

Economic VS. non-economic measures of advertising efficiency

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Sabine Wüst

Research papers

Cost effective advertising

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Company: Gallup International Association
Date: June 15, 1983
Authors: Frank Collins, Geoffrey C. Brook

Research papers

Evaluating advertising campaigns

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Company: Nestlé
Date: June 15, 1981
Authors: Marc Vincent, José-Maria Riera Vidal

Research papers

Miscellaneous

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: ESOMAR B.V.

Research papers

Measuring the effectiveness of advertising in the industrial press

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Cecile Kreweras

Research reports

Concept testing for Golden Rail

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Pyrex roasters and advertising research

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 1, 1979
Author: CRAM/Peter Cooper Archive