Tag: "Advertising Performance"

ANA has found 39 results for you, in 485 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Breaking the walls between traditional and digital marketing

Catalogue: Latin America 2019
Companies: Facebook, Kantar
Date: April 8, 2019
Authors: Caio Daier, Rebecca Azevedo

Research papers

Breaking the walls between traditional and digital marketing

Catalogue: Latin America 2019
Companies: Facebook, Kantar
Date: April 7, 2019
Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes

Research papers

One size fit all

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Author: Chuck E. Young

Case studies

Make a wish

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin

Research papers

The wonderful art of creating more from less

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Company: GfK
Date: April 1, 2001
Authors: Bas de Vos, Camiel Camps

Research papers

Economic VS. non-economic measures of advertising efficiency

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: GfK
Date: June 15, 1988
Author: Sabine Wüst

Research papers

Cost effective advertising

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Company: Gallup International Association
Date: June 15, 1983
Authors: Frank Collins, Geoffrey C. Brook

Research papers

Evaluating advertising campaigns

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Company: Nestlé
Date: June 15, 1981
Authors: Marc Vincent, José-Maria Riera Vidal

Research papers

Miscellaneous

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: ESOMAR B.V.

Research papers

Measuring the effectiveness of advertising in the industrial press

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Cecile Kreweras

Research reports

Concept testing for Golden Rail

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Pyrex roasters and advertising research

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 1, 1979
Author: CRAM/Peter Cooper Archive