Tag: "Advertising Strategy"

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Videos

Lemon- Why the advertising brain has gone sour

Catalogue: Insights Festival 2020
Date: September 16, 2020
Author: Ed Harrison

Research papers

Adopting an entrepreneur

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

Research papers

Adopting an entrepreneur

Catalogue: Congress 2017: Visionary
Company: ZappiStore
Date: August 24, 2017
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

Research papers

Understanding women

Catalogue: Congress 2015: Revelations
Date: October 1, 2015
Authors: Christene McCauley, Izzy Pugh

Magazines

Revue Française du Marketing (Novembre 2003)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: November 1, 2003
Author: ADETEM

Magazines

Revue Française du Marketing 2003 (N.191)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: January 1, 2003
Author: ADETEM

Research papers

Promoting media advertising against promotion spending

Catalogue: Seminar 1993: Competition In Publishing
Date: June 15, 1993
Author: Alan Smith

Research papers

Optimum stimulation level and means-end hierarchies

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Date: June 15, 1993
Authors: Pierre Valette-Florence, Bernard Rapacchi

Research papers

Marketing for public radio in competition

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Date: June 15, 1993
Author: Josef Eckhardt

Case studies

Opel case study of integrated marketing communication

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Date: June 15, 1992
Author: Dick Hage

Research papers

The media multiplier and the growing significance of scanner data

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Alan Smith

Research papers

Readership moods with French news magazines (French)

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Date: September 1, 1990
Authors: Daniel Adam, F. Laurent