Many business settings are recently being moved online due to concerns about the spread of the new Coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilizing a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
With the ESOMAR/MRSI Asia Pacific conference rescheduled to 1-3 November, programme committee member Takeshi Oshima from insurance company MetLife talks about what programme features inspire him and invites some of the presenters to join him for a discussion on why Asia Pacific is a hotbed for AI innovation.
Opening speech from Finn Raben, ESOMAR Director General, of the ESOMAR TV: Asia Pacific At Home and address to the community from Joaquim Bretcha, ESOMAR President.
Many business settings are recently being moved online due to concerns about the spread of the new coronavirus (COVID-19), and a rapid increase in the need for online resources is expected in the area of face-to-face offline surveys.Join this session to learn how you can leverage utilising a comprehensive online insights platform to conduct quantitative/qualitative consumer research towards APAC's largest consumer panelist network in one-stop.
Join our expert guides from the ESOMAR Professional Standards team as they lead you through the most significant updates in the world of privacy and data protection, the impact this may have on your business and operations, and what this means for our industry.Get ready for a bulk of great tips and practical recommendations with specific focus on data privacy in India, China, Japan, Australia and beyond.
Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time, there was no existing research on motivations for this phenomenon, and so the crucial first step was to gain an in-depth understanding of the behaviour. The unique and impactful findings from this study now offer new foundations for public messaging to effectively reduce the number of UBDs sent from Australia. Next steps are to raise global awareness of the findings and translate into communications to reduce the disruptive impact of UBDs sent to humanitarian crises zones.
Opening speech at the ESOMAR Asia Pacific Conference 2018.
Keynote speaker: Ariya Banomyong, Managing Director at LINE Thailand.
Speech from Kreaovan and Kati Limapichat, InfoSearch Thailand.
The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased trough the games and play that were used to better cased trough the games and play that were used to better understand motivations and behaviour in the finance sector in Indonesia. Furthermore demonstrated is how games are particularly relevant for Asia, that they reveal what Behavioural Economics states, and are a mechanism for teams to not just communicate new ideas but for stakeholders to vividly experience themselves.