Tag: "Audience Response"

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Webinars

The great internal communication experiment

Catalogue: Webinars 2019
Date: March 18, 2019
Author: Lucy Davison

Research papers

Powerfully passive

Catalogue: Asia Pacific 2015: Asia Means Business
Company: GfK
Date: June 15, 2015
Authors: Alice He, Ashok Sethi, Qun Ge

Research papers

Caught in the web

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Craig T. Gugel

Research papers

Global advertising for children's products. Are you joking?

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Eliane Karsaklian

Research papers

The systemic approach to publicity evaluation (Spanish)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Marta Vaccarini, Ana Amuchastegui

Research papers

The systemic approach to publicity evaluation

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Ana Amuchastegui, Marta Vaccarini

Research papers

Defining television quality through audience reaction measures

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Authors: Barrie Gunter, John Clemens, Mallory Wober

Research papers

Assessing the benefits of combined weeklies and television advertising

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Ake Wissing

Research papers

A closer look at the TV audience

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Emmanuel Heretakis

Research papers

Targeting the outdoor audience using research to build a new outdoor medium

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Authors: Francis D. Goodwin, John Clemens

Research papers

Unravelling the advertising response function

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Author: Michael F. Cramphorn

Research papers

Real-life responses to TV commercials

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Author: Peter Collett