The 2020 edition of the family of Country Market Research reports presents individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports review the size and performance of the market research industry for the country using data collected by either the national research associations, leading companies, independent analysts or the ESOMAR representatives.The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies and reports, as well as advertisements. Whereas this report focuses on one specific country and its place within the region, and the world, for information on the research turnover and growth data of all 100 countries, world areas and regions, please consider reviewing the 2020 Global Market Research report.
Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time, there was no existing research on motivations for this phenomenon, and so the crucial first step was to gain an in-depth understanding of the behaviour. The unique and impactful findings from this study now offer new foundations for public messaging to effectively reduce the number of UBDs sent from Australia. Next steps are to raise global awareness of the findings and translate into communications to reduce the disruptive impact of UBDs sent to humanitarian crises zones.
Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire super savings into their Mercer account is a business imperative, but annual marketing efforts were achieving diminishing returns at increased cost. Our Insights and Analytics team was tasked with identifying barriers to action and clearing the path to purchase. The work resulted in the most effective consumer marketing campaign in Mercer's history; permanently transforming the customer experience and influencing lasting change across the business.
With a strong domestic economy and positive signs for the advertising industry, some Australian research company heads are concerned that overall growth in the research industry is falling behind general economic growth. Meanwhile, first estimates are indicating an overall decline in MR turnover in New Zealand.
Through a case study approach, the paper shows how analysis of publicly available quantitative data can be combined with original qualitative research to yield insight into marketing issues. Using Australia as a case study, the aim of the paper is to investigate the contribution of various factors to the sense of national identity held by the inhabitants of a country. This paper shows the role played by ethnicity and related items, whether a clear national identity can in fact exist in such circumstances, and the implications of the findings for marketers in Australia.
This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial managers on their firms relationship with banks. Factor and regression analyses were used to identify the underlying factors of close and long-lasting relationships between banks and their business customers. The insight gained through the data analysis guided the process of model building using a structural equation modelling techniques. The model shows that the measure of trust is crucial to understanding bank-business customer relationship.
With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the past the on-going survey system has been largely directed at sales and marketing. Now it is vital that audience measurement systems are increasingly relevant and useful to programmers as well. This paper examines how ACNielsen McNair has recognised and met this requirement through the collection of additional data within the standard survey system, the development of creative analyses and the addition of âvalue addedâ research.
The changes to the Australian Broadcasting Services Act in the mid- 1990âs have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a new FM station in their market. This paper investigates the results of research Quadrant Radio Strategies has conducted in Australia that examines market segmentation and the attraction of various formats to differing age groups. The methodology involved a series of focus groups and telephone interviews in three regional and two capital city markets in Australia. The analysis provides a series of new market competition rules that have developed as a result of the study and offer four key format âholesâ identified from the music life group segmentation.
This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add value to their retail offerings.