Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time, there was no existing research on motivations for this phenomenon, and so the crucial first step was to gain an in-depth understanding of the behaviour. The unique and impactful findings from this study now offer new foundations for public messaging to effectively reduce the number of UBDs sent from Australia. Next steps are to raise global awareness of the findings and translate into communications to reduce the disruptive impact of UBDs sent to humanitarian crises zones.
Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing existing customers to consolidate their entire super savings into their Mercer account is a business imperative, but annual marketing efforts were achieving diminishing returns at increased cost. Our Insights and Analytics team was tasked with identifying barriers to action and clearing the path to purchase. The work resulted in the most effective consumer marketing campaign in Mercer's history; permanently transforming the customer experience and influencing lasting change across the business.
With a strong domestic economy and positive signs for the advertising industry, some Australian research company heads are concerned that overall growth in the research industry is falling behind general economic growth. Meanwhile, first estimates are indicating an overall decline in MR turnover in New Zealand.
Through a case study approach, the paper shows how analysis of publicly available quantitative data can be combined with original qualitative research to yield insight into marketing issues. Using Australia as a case study, the aim of the paper is to investigate the contribution of various factors to the sense of national identity held by the inhabitants of a country. This paper shows the role played by ethnicity and related items, whether a clear national identity can in fact exist in such circumstances, and the implications of the findings for marketers in Australia.
This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial managers on their firms relationship with banks. Factor and regression analyses were used to identify the underlying factors of close and long-lasting relationships between banks and their business customers. The insight gained through the data analysis guided the process of model building using a structural equation modelling techniques. The model shows that the measure of trust is crucial to understanding bank-business customer relationship.
With increasing numbers of radio stations in all Australian markets resulting in greater levels of competition and more audience volatility, the need to track programme performance with greater accuracy and confidence has become essential. In the past the on-going survey system has been largely directed at sales and marketing. Now it is vital that audience measurement systems are increasingly relevant and useful to programmers as well. This paper examines how ACNielsen McNair has recognised and met this requirement through the collection of additional data within the standard survey system, the development of creative analyses and the addition of value added research.
The changes to the Australian Broadcasting Services Act in the mid- 1990s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a new FM station in their market. This paper investigates the results of research Quadrant Radio Strategies has conducted in Australia that examines market segmentation and the attraction of various formats to differing age groups. The methodology involved a series of focus groups and telephone interviews in three regional and two capital city markets in Australia. The analysis provides a series of new market competition rules that have developed as a result of the study and offer four key format holes identified from the music life group segmentation.
This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add value to their retail offerings.
In this paper we describe in detail the Australian panels which source the AGB BrandScan consumer purchasing information service. In describing these panels we give a flavour to the way in which the shape and nature of the BrandScan panels were determined. In later sections we will address some particular issues in methodology which have a bearing on our fundamental thesis that all data capture instruments should in their design be acutely sensitive to the total impact, both perceived and real, on the selected respondent. In a panel context the use of the 'new technology', carefully specified and implemented, should not only increase the level of accuracy in reporting but also give rise to higher co-operation levels than those obtained on panels using traditional diary techniques. From here it is a relatively short step to argue that a panel with a low data capture burden associated with its normal task can be used to provide high quality information on - say - TV viewing, albeit for restricted periods of time, particularly if appropriate technology is used.
During 1984 advertisers in Australia began to be concerned that the video-cassette recorder (VCR) was eroding the size of the audience for live television, and as a result, reducing the frequency by which users of a VCR were being exposed to advertisements. Industry-based survey data at this time showed no changes in the size of audiences, and indeed showed that households who owned a VCR watched just as much live television as non-owners. Nevertheless this seemed implausible given the startling growth of the medium. The challenge facing researchers was to measure changes in consumption patterns without recourse to baseline data recorded before the introduction of the VCR.
This paper describes the first comprehensive survey of travel conducted in the Northern Territory of Australia. As with many countries with small populations but many features of national and historical interest to travellers, tourism is very important to the Territory. Its population, although growing rapidly, is only 125,000. They occupy 1.346 million square kilometres, an average of only one person per 11 square kilometres. For this survey, it was impractical to interview visitors at their points of entry to the Territory, or departure. For reasons of time, distance, expense and sampling difficulties, it was also impracticable to interview visitors during the day at the places they visited. The only practicable possibility was to interview them in the evening or early morning at their places of accommodation. Five classes of accommodation were identified. Each presented its own sampling problem.