Tag: "Behavioural Targeting"

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Videos

Segments, home run sometimes they strike but they won't complete the run’

Catalogue: MENAP Forum 2015: Leading Transformation
Company: Nielsen
Date: June 15, 2015
Authors: Rania Omar, Sarah Kambiz

Research papers

Online research... and all that Jazz!

Catalogue: Online Research 2010: E-Universe
Company: Dentsu Macromill Insight
Date: October 19, 2010
Authors: Steven Gittelman, Elaine Trimarchi

Research papers

From fragrance to experience

Catalogue: Fragrance 2007
Company: Future Concept Lab s.r.l.
Date: November 14, 2007
Authors: Tiziana Traldi, Sabrina Donzelli

Research papers

Patient insights

Catalogue: Global Healthcare 2006
Company: Produkt + Markt GmbH & Co. KG
Date: February 6, 2006
Authors: Joachim Scholz-Ligma, Nicole Weber

Research papers

Understanding citizen expectations

Catalogue: Congress 2005: Making A Difference
Company: GlobeScan Incorporated
Date: September 21, 2005
Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter

Research papers

Changing the Internet audience measurement standard

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Date: June 20, 2005
Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

Research papers

Advertising integration study

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home
Company: Yahoo!
Date: June 20, 2005
Author: Taylor Schreiner

Research papers

What drives the customer to visit a shop?

Catalogue: ESOMAR Retailing Industry Conference 2005
Company: GfK
Date: April 19, 2005
Author: Mark Hoffmann

Research papers

Foreseeing growth

Catalogue: ESOMAR Retailing Industry Conference 2005
Date: April 19, 2005
Authors: Boaz Mourad, Stacey Matthias, Danielle Sarver

Research papers

Challenging stereotypes

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Company: Markwald La Madrid & Asociados
Date: October 24, 2004
Authors: Mónica S. Markwald, Daniela Pérez Lloveras

Research papers

Seeking the Holy Grail

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Authors: Joan Fitzgerald, Tony Jarvis

Research papers

Does online drive retail consumer purchases or the opposite?

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Date: June 14, 2004
Author: Georges Mao