Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the science on agreement scales, yes/no questions, numeric scales, scale ordering, all-that-apply questions, bipolar scales, and more. And he'll share examples of the art of it: times when he has had to set aside the science. If you write questionnaires, you'll want to attend this webinar.
As a data, research, or insights business, projects are the lifeblood of your organization. Having the right technology, processes and strategies in place can ensure you're as profitable as you can be, and take your firm to the next level.During this 30 minute webinar, in partnership with ESOMAR, we'll be joined by John Kearon, CEO at System1 Group, where we will discuss the digital strategies his global market research firm has in place to drive efficiency and profitability.By attending, you'll hear best practice advice for how your business can become laser-focused on its projects, manage your resources more effectively, use systems to make proactive internal business decisions and more!Key topics that we will discuss:- Improving internal collaboration;-Getting your internal processes right;- Setting the right digital strategy;- Improving your resource management and finance, information and human;-Implementing the right technology.
An insights platform is seen by many industry leaders as an enabler to becoming insights-driven, step-by-step. In this webinar, we?ll explain everything you need to know about insights platforms ? how they help you to find insights, engage the business, drive intelligence and research new insights.Leading brands like Colgate-Palmolive, Mondelez and Prudential, who have successfully deployed platforms to become insights-driven, are reporting big gains on two fronts ? efficiency and effectiveness. When they equip their businesses to self-service answers to questions, they save stakeholders as much as one day a week searching for information, while experts use their time to advise the business with insights for winning decisions. For example, 80% of success factors in innovation are insight-related (Greenbook) while evidence-driven advertising delivers twice the growth (McKinsey).Join this webinar to learn why becoming insights-driven is a journey with an insights platform:- Start your journey by equipping business managers to find insights that answer their questions- Take the next step with a digital workspace where experts use their insights asset to advise the business, drive intelligence and engage stakeholders- Close the loop by researching new insights on the same platformIn the session, you will also learn from best practices and see how you can measure business impact. Register now to ensure your team is ahead of the curve in 2021.
With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a unique potential for optimizing all touchpoints in the path to purchase- be they online or offline. This holds especially true for companies who until now relied on in-person research. How do you adjust your omnichannel strategy to plan for the unexpected but not back down on the quality of insights? Join Jonathan Asher and young research experts from EyeSee in discussing cutting-edge online research environments- and how to use them for making consumer-centric decisions:-How we help clients who are unsure about taking a leap with a new behavioral methodology that will add value to their research toolkit;-Why the new generation of rookie researchers might have an unexpected edge over experts in solving research problems, and how to nurture innovation in-house;-Why social media best practice studies and e-commerce researches are the bread and butter of 2021;-How new shopper touchpoints, such as click & collect or curbside pickups, can be recreated in virtual contexts.
As the world's largest mobility retailer and one of the biggest oil and gas companies, Shell's growth goals are equally monumental: double their retail business within ten years. In this webinar, James Johnstone (Head of Global Customer Insights at Shell) will share how their market insights platform, CI Heartbeat, empowers them to help their resource-challenged marketers reach their ambitious commercial targets by working smarter, not harder.CI Heartbeat, powered by Market Logic, is home to over 40,000 secondary sources as well as primary research documents and concept tests. They are enabling marketers to self-serve information themselves, instead of requesting it from the insights team. This means no waiting time, as questions go directly to the platform, and so far, it's working: user engagement is impressive with up to 60% repeat visit rates. Marketers are also enticed back to the system with engaging knowledge zones easy-to-browse, magazine-style webpages on strategic topics carefully curated by James' team. They can also build their own.In addition, marketers commission new research in local markets; James and his team provide guidance and support with an insights wizard. Instead of trying to stop marketers from conducting local research, the wizard guides them through the process, helping to select the best methodology and sending the completed, best practice research brief directly to the recommended supplier. Once they're ready, the supplier imports all results back into the system, so everything stays in the same place.
This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by and responsible for its implementation. Then, through the use of case studies, the paper examines how the tourism industry is already embracing and implementing sustainability within Latin America, which helps to tease out key learnings and best practices for expanding the practice in the region. Finally, taking into account successful experiences from other parts of the world, the paper highlights areas in which the Latin America tourism industry can become even more sustainable going forward, ensuring that it continues to take full advantage of this growing trend.
A session dedicated to the francophone community to share excellences and best practices of the French Market research community.
ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads together with them to come up with ways to respond to those challenges. This lively panel discussion will include best practices for dealing with those challenges as well as questions and answers with attendees.
Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft compelling stories, technology can help the storyteller to present the information in an interactive and engaging way, make sure it's always up to date, and promote it to stakeholders. For example, at Philips, too much data and a drive to do more with less prompted the deployment of the Eureka market insights platform. On Eureka, insights managers transform research into stories which they broadcast with expert channels to drive business engagement that brings customer-centricity to light. In this webinar, our guest speaker Cinny Little, storytelling expert and principal analyst at Forrester Research will share best practices for storytelling used by the most mature and forward-thinking firms. Then Market Logic will show how market insights platforms are used to craft and push essential stories to the business. Finally, Fenny Leautier will share a 2020 case study on storytelling at Philips.You'll learn: -5 principles for creating a great data story that people remember-How to align your data story with what matters most to an audience-Technologies to present stories and promote them to decision-makers-Key learnings from Philips to bring a compelling data story to life Listen to this webinar today and learn how you can drive the change you want using the power of data storytelling.
A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of Sawtooth Software for this how-to session, which will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful.Topics to be covered include:- How to develop a questionnaire to use for a Key Driver Analysis;- How to use correlation and perceptual maps for a basic Key Driver Analysis;- What additional, more complex analytical techniques to consider, along with free resources to apply them.
Remote work has gone from cultural perk to the new reality. And while IT can quickly scale up tools like real-time video and chat, it's harder to implement new processes and tools for the asynchronous, spontaneous and agile work of teams usually working in close quarters.In this webinar, we'll cover learnings from world-leading brands on how you can use this new appetite and necessity for digitalization to quickly share new research and information and transform your insight management, for the better.
Going virtual with your research? Join Jill Bishop at Multilingual Connections as she discusses best practices in translation when conducting digital research across languages and cultures.