Tag: "Brand Awareness"

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Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Author: Len Dunne

Webinars

Bitter sweet symphony

Catalogue: Webinars 2019
Company: Happy Thinking People
Date: March 18, 2019
Author: Sven Arn

Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Author: Len Dunne

Research papers

The quest to design the perfect icon

Catalogue: Congress 2015: Revelations
Company: Lightspeed
Date: October 1, 2015
Authors: Jon Puleston, Satsuki Suzuki

Videos

The icon experiments

Catalogue: Congress 2015: Revelations
Company: Lightspeed
Date: June 15, 2015
Authors: Adam Frost, Jon Puleston, Satsuki Suzuki, Tobias Sturt

Research papers

Heineken goes mobile in emerging markets

Catalogue: Latin America 2014: Accelerating Growth
Company: Confirmit Ltd
Date: April 4, 2014
Author: Miguel Ramos

Research papers

Measurement of brand effectiveness of online advertising

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Liesbeth Hop

Case studies

Make a wish

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Ethan Rapp, Mainak Mazumdar, Julie Hootkin

Research papers

Brand building in the new frontier

Catalogue: Latin America 2001
Company: Kantar
Date: May 1, 2001
Authors: Fabian Hernandez, Susan Blank

Research papers

Radio sells

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Uwe Domke, Christoph Wild

Research papers

Streaming media on the Web

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: Kantar
Date: November 1, 2000
Authors: Nigel Hollis, Susan Blank

Research papers

Brand, style, territories

Catalogue: Ethnic Marketing 2000
Company: SORGEM IMR
Date: July 1, 2000
Authors: Danielle Greenfield, Serge Laminana