Tag: "Brand Building"

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Videos

The road to happiness (Portuguese)

Catalogue: Latin America 2019
Company: System1 Research Ltd
Date: April 8, 2019
Authors: Celia Nishio, Juliana Romano

Research papers

The road to happiness

Catalogue: Latin America 2019
Company: System1 Research Ltd
Date: April 7, 2019
Authors: Celia Nishio, Juliana Romano

Research papers

Fast fashion delivered

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Authors: Archana Pai, Priyanka Bhargav

Magazines

Research World (June 2007)

Catalogue: Research World 2007
Date: June 1, 2007
Author: ESOMAR B.V.

Magazines

Research World (September 2001)

Catalogue: Research World 2001
Date: September 1, 2001
Author: ESOMAR B.V.

Research papers

Measurement of brand effectiveness of online advertising

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Liesbeth Hop

Research papers

Evaluating the use of banner advertising in strengthening brand relationship

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Kartikeya Kompella

Research papers

Brand building in the new frontier

Catalogue: Latin America 2001
Company: Kantar
Date: May 1, 2001
Authors: Fabian Hernandez, Susan Blank

Research papers

Streaming media on the Web

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: Kantar
Date: November 1, 2000
Authors: Nigel Hollis, Susan Blank

Research papers

Internet advertising effectiveness

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: IPSOS
Date: November 1, 2000
Author: Laurent Florès

Magazines

Research World (September 2000)

Catalogue: Research World 2000
Date: September 1, 2000
Author: ESOMAR B.V.

Research papers

Team based brand building

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Authors: Leslie de Chernatony, Roger Took