Tag: "Brand Choice"

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Research papers

Eat fresh, Latin America!

Catalogue: Latin America 2016: Research Renovation
Date: April 13, 2016
Authors: Gabriel Aleixo, Ingrid Rivera

Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1977
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into attitudes of men towards Horlicks

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 1, 1970
Author: CRAM/Peter Cooper Archive

Research reports

Attitudinal survey into the friction material market for Small & Parkes Ltd.

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 1, 1970
Author: CRAM/Peter Cooper Archive

Research papers

Cybernetic brand choice models

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Denis Lindon