Tag: "Brand Communication"

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Research papers

Shrugging off gender inequality

Catalogue: Asia Pacific 2019
Companies: IPSOS, Unilever
Date: May 22, 2019
Authors: Deanna Elstrom, Emi Nishiyama

Videos

Twitter and its conversational context (Spanish)

Catalogue: Latin America 2019
Companies: Arconte, Twitter
Date: April 9, 2019
Authors: Angel Heredia, Omar Schoijet

Research papers

Twitter and its conversational context

Catalogue: Latin America 2019
Companies: Arconte, Twitter
Date: April 7, 2019
Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia

Videos

Have I got news for you?!

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Company: Twitter
Date: December 12, 2018
Author: Sara Picazo Lutton

Webinars

The great internal communication experiment

Catalogue: Webinars 2018
Date: November 13, 2018
Authors: Lucy Davison, Lauren Raby

Research papers

DigiAsia

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Companies: PepsiCo, Kantar
Date: November 6, 2012
Authors: Rakesh Kumar, Madhumita Chakraborty

Research papers

Towards a qualitative control of television sponsorship of television sponsorship

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Company: SORGEM IMR
Date: June 15, 1991
Authors: Daniel Bo, Yves Krief

Research papers

Internal communications within Dunlop

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Kingston P. Pratt

Research papers

A corporate campaign case history

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 14, 1978
Author: Gerald de Groot

Research reports

Qualitative research into advertising on Electrolux vacuum cleaners

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 9, 1978
Author: CRAM/Peter Cooper Archive

Research reports

Further qualitative research on advertising approaches for the Polaris concept

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 12, 1973
Author: CRAM/Peter Cooper Archive