Tag: "Brand Extension"

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Magazines

Revue Française du Marketing 2000 (N. 176)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: January 1, 2000
Author: ADETEM

Research papers

Brand personality modelling

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Rolf Verlinden

Research papers

Andrex comes out of the closet

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Authors: Adrienne Yentis, Julian R. Bond

Research papers

Using conjoint analysis to assess the relative values of 'host' and 'guest' brands in multi-brand products

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Company: LINK Institut für Markt- und Sozialforschung
Date: June 15, 1992
Author: Stefan Oglesby

Research reports

Qualitative research on new product development into frozen cheese products by Kraft

Catalogue: CRAM/Peter Cooper Archive Collection
Date: November 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on concept development work into Bonjela

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Creative research on the Fray Bentos name

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Unicliffe long-term developments Think Tank results

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 1, 1976
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research among Sub-A smokers and Silk Cut no.3 smokers

Catalogue: CRAM/Peter Cooper Archive Collection
Date: November 2, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into Sunsilk foam conditioner

Catalogue: CRAM/Peter Cooper Archive Collection
Date: November 1, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Temana Ltd.

Catalogue: CRAM/Peter Cooper Archive Collection
Date: March 12, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Handifish advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 8, 1975
Author: CRAM/Peter Cooper Archive