Tag: "Brand Identity"

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Videos

Making sound decisions

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Lauren McGuire, Joe Sauer

Research papers

Making sound decisions

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Sentient Decision Science, Nissan Motor Co.
Date: September 8, 2019
Authors: Joe Sauer, Lauren McGuire, Nic Thomas

Research papers

Brand identity management in the context of global brands

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Company: Danone
Date: October 28, 2001
Authors: Caroline Ollivier-Lamarque, Isabelle Herbert Collet, Marc Carpentier

Magazines

Marketing and research today (May 1995)

Catalogue: Marketing and Research Today
Date: May 1, 1995
Author: ESOMAR B.V.

Research papers

Reports of the death of brands have been greatly exaggerated

Catalogue: Seminar 1994: Building Successful Brands
Date: June 15, 1994
Author: Paul Feldwick

Research papers

Beyond positioning

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Date: June 4, 1986
Author: Jean-Nöel Kapferer

Research papers

Body language in newspapers

Catalogue: Seminar 1983: Publishing A Better Product
Date: November 23, 1983
Authors: Brian Haworth, Colin Bowring