Tag: "Brand Loyalty"

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Magazines

Revue Française du Marketing (Juillet 2007)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: July 1, 2007
Author: ADETEM

Magazines

Revue Française du Marketing (Avril 2006)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: April 1, 2006
Author: ADETEM

Research papers

Examining the relationship between ethnic affinity and brand

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Authors: Neal M. Burns, Martha G. Russell

Research papers

Brand research

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Paul Feldwick

Research papers

Qualitative research to enhance brand loyalty for children

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Authors: Michael Cohen, Stacey Matthias

Research papers

Brands VS stores

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Date: June 15, 1989
Author: Greg Ward

Research papers

Brand switching behaviour amongst farmers in Great Britain

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Date: June 15, 1985
Author: Ian G. Catchpole

Research reports

Babettes

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Cadets advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: October 3, 1972
Author: CRAM/Peter Cooper Archive

Research reports

Report on qualitative research on chewing gum

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 9, 1972
Author: CRAM/Peter Cooper Archive

Research reports

Advertising research on a new Birds Eye Peas TV commercial

Catalogue: CRAM/Peter Cooper Archive Collection
Date: December 3, 1971
Author: CRAM/Peter Cooper Archive

Research papers

An empirical approach to brand-switching

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg