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Videos

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel-12713


Videos

Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?

Before travel started to return to pre-COVID-19 pandemic levels, a business challenge presenting a remarkable opportunity for Pernod Ricard Global Travel Retail (PR GTR) emerged: in a post-pandemic world, how can we be pioneers and cement leadership...

Catalogue: Asia Pacific 2024
Authors: Tim Austen, Ben Liang, Chris Wallbridge
November 19, 2024
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Citation

Austen, Liang and Wallbridge (2024a, November 19). Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/pernod-ricard-global-travel-retail-and-the-2-billion-dollar-question-how-to-win-in-luxury--12717


Videos

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india--12698


Research papers

Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?

Before travel started to return to pre-COVID-19 pandemic levels, a business challenge presenting a remarkable opportunity for Pernod Ricard Global Travel Retail (PR GTR) emerged: in a post-pandemic world, how can we be pioneers and cement leadership...

Catalogue: Asia Pacific 2024
Authors: Tim Austen, Ben Liang, Chris Wallbridge
Companies: Pernod Ricard, Chris Wallbridge Consulting
November 19, 2024
×

Citation

Austen, Liang and Wallbridge (2024a, November 19). Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/pernod-ricard-global-travel-retail-and-the-2-billion-dollar-question-how-to-win-in-luxury-


Research papers

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
Company: Nepa
November 19, 2024
×

Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel


Research papers

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
Company: Kantar
November 19, 2024
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Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/growth-by-doing-good-


Research papers

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
Company: Unilever
November 19, 2024
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Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise-


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
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Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12690


Videos

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved October 25, 2025, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation-12701