Tag: "Brand Management"

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Research papers

Corporate culture and design management of Shiseido

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Date: June 15, 1986
Author: Yoshiharu Fukuhara

Research papers

Levi's: The art of staying ahead

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Date: June 18, 1980
Authors: Judith Blundun, Christine Restall

Research papers

Current attitudes to development

Catalogue: Seminar 1979: New Product Development
Company: Unilever
Date: October 1, 1979
Author: Hugh R. Darby

Research papers

The use of marketing research in large French companies (French)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Yves Evrard

Research papers

The use of marketing research in large French companies

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Patrick Le Maire, Yves Evrard