Tag: "Brand Management"

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Research papers

Cultural anchoring

Catalogue: Congress 2014: What Inspires?
Company: The Lab Strategy & Planning
Date: September 10, 2014
Authors: Neale Cotton, Julian Dunne

Videos

Cultural anchoring

Catalogue: Congress 2014: What Inspires?
Company: The Lab Strategy & Planning
Date: June 15, 2014
Authors: Neale Cotton, Julian Dunne

Magazines

Revue Française du Marketing (Juin 2013)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: June 1, 2013
Author: ADETEM

Magazines

Revue Française du Marketing (Novembre/Décembre 2012)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: November 1, 2012
Author: ADETEM

Magazines

Revue Française du Marketing (Julliet 2009)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: July 1, 2009
Author: ADETEM

Magazines

Research World (April 2009)

Catalogue: Research World 2009
Date: April 1, 2009
Author: ESOMAR B.V.

Research papers

Fuelling Philips' innovation engine

Catalogue: Congress 2008: Frontiers
Companies: Philips International, Communispace Corporation
Date: September 26, 2008
Authors: Andrew Lynch, Ria Dierikx

Research papers

From mythmaker to gardener

Catalogue: Qualitative 2007
Company: Hall & Partners
Date: November 12, 2007
Authors: Keith Navratil, Mitra Martin, Anita Black

Research papers

Local jewels and global heroes

Catalogue: Congress 2007: Excellence
Company: IPSOS
Date: September 19, 2007
Authors: Yijun Ma, David Lee, Ute Rademacher

Magazines

Research World (June 2007)

Catalogue: Research World 2007
Date: June 1, 2007
Author: ESOMAR B.V.

Research papers

All you need is love

Catalogue: Latin America 2006
Company: Add+Impact International
Date: October 25, 2006
Authors: Michael F. Cramphorn, Georgia Phillips, Ilan Lechter

Magazines

Revue Française du Marketing (Avril 2006)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: April 1, 2006
Author: ADETEM