Back Opening Keynote - Lessons from 1000 launches Date of publication: November 27, 2023 Catalogue: Asia Pacific 2023 - Innovation Abstract: English Video Type Title Authors Fad and progress in motivation research Authors: Herta Herzog Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen Service after sale and studies of market for business Authors: Archibald Maddock Crossley Some comments on the use of 3D and strip film Authors: Henry Charles Briant The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian What are durable and capital goods? Authors: N. H. Pearson Advertising and marketing research (French) Authors: Philippe De Vendeuvre Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant Economic forecasts with special reference to field studies Authors: Jan van Rees Market research for petroleum products in the automotive field Authors: D. Leerentveld
