Tag: "Brand Switching"

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Research reports

Sauce mixes

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Ribena

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 6, 1974
Author: CRAM/Peter Cooper Archive

Research reports

Report on image and depth research on peas

Catalogue: CRAM/Peter Cooper Archive Collection
Date: July 12, 1974
Author: CRAM/Peter Cooper Archive

Research reports

Research on Birds Eye Pea advertising in the north

Catalogue: CRAM/Peter Cooper Archive Collection
Date: March 2, 1974
Author: CRAM/Peter Cooper Archive

Research papers

Brand switching models (French)

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Raymond Delbes

Research papers

Brand switching models

Catalogue: ESOMAR/WAPOR Congress 1969
Date: June 15, 1969
Author: Raymond Delbes

Research papers

The application of stochastic processes by studying switches and stability

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Harald Hamre

Research papers

Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Jurgen U. Lorenzi

Research papers

Comment on session II

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: John Davis

Research papers

Comment on H. Hamre's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Jean Quatresooz

Research papers

Comment on A.S.C. Ehrenberg's paper

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Jean Quatresooz

Research papers

An empirical approach to brand-switching (Discussion)

Catalogue: Seminar 1968: Operational Research In Marketing
Date: November 1, 1968
Author: Andrew S. C. Ehrenberg