As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar and gain fresh perspectives and insights on:Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.How to take a more holistic view of brand health and leverage for future success.Our very latest consumer research on the relative brand health strength and positioning of leading brands in key sectors.How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.
In view of this, it appears timely to raise here, in fundamental terms, the question as to what extend industrial products can he marketed by methods which, in the widest sense, are teased on those used for branded goods. In this context we are, of course, not concerned with the advisability of using such methods sporadically, but rather with the fundamental problem of determining the basic conditions for the development of a concept of branding applicable to industrial products and corresponding to consumer goods techniques. It is obvious that we must take into account the fundamental differences between industrial goods and consumer goods and that, in the case of the former, we can only be concerned with modified forms of branding techniques.