Tag: "Budget Studies"

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Videos

The world of the buyer/user of insights

Catalogue: Insight Festival 2020
Date: September 17, 2020
Author: Ray Poynter

Webinars

Budget efficiency: How to maximise the value of your market research

Catalogue: Webinars 2020
Company: Stravito
Date: June 4, 2020
Author: Thor Olof Philogène

Magazines

Revue Française du Marketing (Mars 2015)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2015
Author: ADETEM

Magazines

Research World (June 2009)

Catalogue: Research World 2009
Date: June 1, 2009
Author: ESOMAR B.V.

Research papers

Budgeting for brand outcomes

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Don E. Schultz

Research papers

Share of mind or how to do media planning in saturated markets?

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Rolf Speetzen

Research papers

Economic trend indicator surveys as a management tool

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Date: June 15, 1994
Authors: Kristian Rikard-Petersen, Morten Bekholm

Research papers

SESAME

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Alain Parodi

Research papers

An enquiry into the marketing value of permanent coupon saving promotions

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Peter H. van Westendorp

Research papers

Operating research under different budget structures

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Juanita M. Byrne-Quinn

Research papers

Standard research products in industrial and professional markets

Catalogue: Seminar 1988: Business To Business Research
Company: BVA Group
Date: June 15, 1988
Author: Jean Pierre Ville

Research papers

Making it all happen: The client's point of view (French)

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Daniel Leconte