Tag: "Budget Studies"
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Magazines
Revue Française du Marketing (Mars 2015)
Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2015
Author: ADETEM
Magazines
Research papers
Budgeting for brand outcomes
Catalogue: Seminar 1998: Adding Transparency To Brand Management
Date: June 15, 1998
Author: Don E. Schultz
Research papers
Share of mind or how to do media planning in saturated markets?
Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Rolf Speetzen
Research papers
Economic trend indicator surveys as a management tool
Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Date: June 15, 1994
Authors: Kristian Rikard-Petersen, Morten Bekholm
Research papers
SESAME
Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Alain Parodi
Research papers
An enquiry into the marketing value of permanent coupon saving promotions
Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Peter H. van Westendorp
Research papers
Operating research under different budget structures
Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: Juanita M. Byrne-Quinn
Research papers
Standard research products in industrial and professional markets
Catalogue: Seminar 1988: Business To Business Research
Company: BVA Group
Date: June 15, 1988
Author: Jean Pierre Ville
Research papers
Making it all happen: The client's point of view (French)
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Daniel Leconte
Research papers
Making it all happen: The client's point of view
Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Daniel Leconte
Research papers
