What's it about?Join us to learn strategies for launching, growing, and sustaining a successful market research/insights business. Kristin Luck is one of the most successful serial entrepreneurs in our profession, and she?ll share? What's in it for me?Strategies for launching, scaling and sustaining a successful research businessTips, tricks, and proven strategies for accelerating growth from $0 to $30M and beyond.Secrets of successful exits Who is this for?All those interested in being successful entrepreneurs!This webinar is brought to you by a unique collaboration between ESOMAR, the world?s leading international research association; University of Georgia?s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a nonprofit association of industry practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK?); and the Canadian Research Insights Council, Canada?s market research association.
What's it about?Jobs To Be Done makes your insight investments MUCH more likely to pay off! With this framework, you can be confident that your insights projects are going to meet your stakeholders needs and objectives. Jobs To Be Done can help your insights team and stakeholders be clearer about what you want to get from the data, allowing you to build projects that will have a positive impact on your business. What's in it for me?In a world where insights teams often struggle to live up to unclear expectations, David will draw on practical examples from working with pop stars, power brands and presidents to give you the secret to success. Who is this for?You'll leave inspired by the theory and empowered with practical templates to help you get started. Your stakeholders won't know what hit them
What's it about?To mark the 50th anniversary of Behaviorally, the market leader for driving shopper growth, Alex Hunt (CEO) and Crispin Beale (President) sit down with Kristin Luck (Founder of Scalehouse and President of ESOMAR)What's in it for me?We will discuss:what 50 years of learnings have taught us about shopper behavior ways in which the disruptive forces of technology have underpinned Behaviorally?s transformation into a digital-first playerthe capabilities that will differentiate Behaviorally, and others who create and deliver value through insights, for the next 50 yearsWho is this for?All those interested in shopper behaviour and building a digital first agency
Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough understanding of it, make using data in content challenging. Tune in to learn how you can produce content, that despite this challenging backdrop: Avoids committing content sins which involve using data in ways that lack robustness, clarity and credibilityMakes you a quant-tent winner whose uses data to make their content meaningful, engaging and reputation-enhancing Turns content into quant-tent by effortlessly combining words and numbers together
Repeat purchase, the gold standard for any marketeer, brand manager or CMO! And one of the best ways to achieve this is through the subscription economy.By 2023, it's predicted that up to 75% of D2C brands will offer a subscription service to their customers. No wonder other brands outside of the D2C space are taking note.To stay ahead of your competition and on top of this opportunity, join our Strategic Client Director, Fiona Battle who will share:- Why there is a demand for subscription services now more than ever- How unconventional industries are adapting to subscription models to increase brand loyalty- How you can achieve repeat purchases in categories such as food, supplements, pet care and alcohol
In 2019, Gartner reported that almost 90% of business managers said it was important to use data to make their daily market-facing decisions. But the same study reported business managers consult four or more different data sources, including colleagues, market insights, direct customer interactions, customer experience, analytics and intelligence teams, Google and secondary sources.So how do you make it easy for your business partners to leverage all the valuable data and insights your company owns? Julia Sarhy from L'Oréal will join Market Logic for a discussion about their global initiative to democratize knowledge and insights for all L'Oréal employees with the One Intelligence platform.Key takeaways:- Business motivation to democratize insights across geographies and functions;- Proven strategies to design and launch a platform, and KPIs to measure success;- Personalized user experiences and social engagement to evangelize insights.
Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research strategy to design and improve experiences people want in 2021 and beyond.What you'll learn from this webinar: - Key priorities and challenges for research leaders in 2021- How researchers adapted to new challenges, like COVID-19 and shifts in consumer behaviour- How age-old market research challenges like data quality and shrinking budgets persist- The impact of technology on how market researchers adjust to challenges in 2021- Customer stories and practical guidance on designing experiences
As a data, research, or insights business, projects are the lifeblood of your organization. Having the right technology, processes and strategies in place can ensure you're as profitable as you can be, and take your firm to the next level.During this 30 minute webinar, in partnership with ESOMAR, we'll be joined by John Kearon, CEO at System1 Group, where we will discuss the digital strategies his global market research firm has in place to drive efficiency and profitability.By attending, you'll hear best practice advice for how your business can become laser-focused on its projects, manage your resources more effectively, use systems to make proactive internal business decisions and more!Key topics that we will discuss:- Improving internal collaboration;-Getting your internal processes right;- Setting the right digital strategy;- Improving your resource management and finance, information and human;-Implementing the right technology.
The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us - what really does make for success in this hyper-competitive market?The focus will be on four key elements:- The core business model;- Differentiation from the herd;- Talent: building an outstanding employer brand;- Thought leadership and content marketing
What makes for a successful insights team? And beyond that, an organization that can quickly leverage its insights to create better business outcomes? In this interview, Amanda Alvarez, Insights Portal Manager at Comcast and Thor Olof Philogène, Stravito CEO and co-founder, discuss the inner workings of a highly effective insights team. Together, they'll explore the variety of factors that contribute to building and maintaining a vibrant insights organization.You'll get tips on:- How to make insights tech initiatives a success- How to better position your insights team as a strategic business partner- How you can use technology to simplify your day-to-day work as an insights manager
In this webinar, you'll learn everything you need to know about market insights platforms' how they help you to find insights, engage the business, drive intelligence, and research new insights. In a live software demo you'll see the three experiences an award-winning platform delivers, with an Insights Engine that connects the dots across all your consumer and market research; a Digital Insights Workspace where experts search and research new insights and present these to the business in engaging ways; and a Business Assistant that equips decision-makers to easily find insights with news, knowledge and reporting.Colgate-Palmolive and VISA deliver measurable business impact with their market insights platforms. At Colgate-Palmolive, the DIG platform democratized access to a $300-million insights asset with a Business Assistant for thousands of commercial managers and marketers. At the same time, their Digital Insights Workspace delivers substantial savings by automating research workflows to prevent project duplication, and efficiently managing the agency roster. At VISA the marketing governance unit systematically measured ROI on their platform, where hundreds of thousands of dollars were saved every time the machine checked existing knowledge before starting a new project. Key takeaways from this webinar:- How a market insight platform can help you to find insights, engage the business, drive intelligence and research new insights;- How to design your journey to become insights-driven with a grow-as-you-go market insights platform;- The business impact Colgate-Palmolive and VISA achieved by using their market insights platforms to drive relevant insights across your business.