Tag: "Campaign Effectiveness"

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Research papers

Biometric to optimise customer enagement

Catalogue: Latin America 2020 - Insights Festival
Companies: Belcorp, Synapbox
Date: October 19, 2020
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona

Videos

Reaching consumers in the digital moments that matter

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Company: Mars Wrigley
Date: June 18, 2020
Author: Nic Umana

Research papers

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018
Date: September 23, 2018
Author: Hamish McPharlin

Videos

Injecting emotion into campaign effectiveness

Catalogue: Congress 2018
Date: September 23, 2018
Author: Hamish McPharlin

Videos

Beyond brand tracking (Spanish)

Catalogue: Latin America 2014: Accelerating Growth
Date: June 15, 2014
Authors: Gabriel Aleixo, Flavio Marcondes

Magazines

Research World (December 2008)

Catalogue: Research World 2008
Date: December 1, 2008
Author: ESOMAR B.V.

Research papers

Radio sells

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Uwe Domke, Christoph Wild

Research papers

Radio in the media-mix

Catalogue: 2nd Radio Research Symposium
Date: June 15, 1997
Author: Sven Dierks

Research papers

The use of experimental design in monitoring brand equity

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Date: June 15, 1992
Author: Joel N. Axelrod

Research papers

Press

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Dave Phillips

Research papers

Maximising communicational effectiveness

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Peter Holloway

Research papers

Application of the EPI method to the image determination (Spanish)

Catalogue: Latin America 1991: Exchanging Experiences
Date: May 5, 1991
Author: Enrique Ortega