While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals. With International Data Privacy on January 28, 2021, the Canadian Research Insights Council (CRIC) AI & Data Analytics Thought Leadership Council and ESOMAR have organized an online panel of leading data privacy professionals to explore key questions related to privacy in the era of AI and data analytics. The panel will explore the implications of Canada's proposed Digital Charter Implementation Act (Bill C-11), that intends to establish a new privacy law for the private sector and new powers for the Office of the Privacy Commissioner, the role of standards in data governance, transparency of algorithms and decision systems, and ethical implications of data collection and insights generation. The panel will also describe a new guideline being developed by ESOMAR and GRBN for researchers and clients when processing secondary data for research. The panel will be moderated by Briana Brownell, CEO of Pure Strategy AI, and member of CRIC's AI & Data Analytics Thought Leadership Council.
A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world.
Latest updates and a tool-kit of pragmatic pandemic recommendations.
We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.
This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal 'forced turnover' policy, BBM Canada is ideally suited to examining 'time in panel' or 'panel fatigue' effects on a panel containing households of both long and short tenure. The cross-sectional analysis reveals no significant panel fatigue for adults, after controlling for other panel balance and control variables. Results for children, where fatigue is thought to be a bigger problem, are stronger but still not significant. Overall, interesting variations and consistencies across disaggregate models are produced including the positive relationship of the contact person, and the significant role of current panel control variables.
This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad themes of reform, thereby providing a bigger picture of the overall direction in which health care reform might be taken over the next few years in Canada.
This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's ability to handle various delivery systems, and the extent to which picture matching can handle viewer behaviours like fast channel changing and channel surfing. The results of the assessment after four years indicate that picture matching is handling a very complex TV environment quite well. However, there are points for discussion including other uses for the TV that might need to be measured, the degree of granularity in measurement that is acceptable, and, of course, the issue of sample size.
Ford of Canada has approached the problem of a heterogeneous Canadian market with a great deal of sensitivity. Historically, Ford has not been as successful matching its penetration of the Quebec market to levels obtained in the rest of Canada. This has meant that Ford has had to wrestle with the dual market nature of the Canadian automobile industry in very practical terms. The following paper discusses how Ford has approached a marketing strategy within Canada and Quebec. While this approach has involved both organisational development and informed market practices, it is the latter which will be the primary focus of this paper.
This paper starts with a brief review of the various industry models around the world for organizing television and radio ratings research. The authors discuss the advantages and disadvantages of each approach. Then, using Canada as the context, and BBM (Bureau of Broadcast Measurement) in particular, the authors discuss the evolution of a new structural approach to organizing ratings research - a hybrid JIC- Research Contractor model. Finally, the authors list a number of lessons learned about the use of the JIC-Research Contractor model in Canada. It is hoped that other countries can benefit from BBMs experience when considering the different options for organizing ratings research in their own country.