Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers. In this presentation, we look at the technology, its application and the evidence to show why it is the future of our industry.
The everyday use of technology has been changing our perspective regarding what we are as individuals, and what we are able to deliver. The access to technology has also been transforming us as consumers, changing our behaviours, values and our expectations related to brands. In addition, technology has been making way for new sources of competition in various industries over the years. It is the main transformation channel in the corporate world, and it has re-shaped models and businesses.
When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.
When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.
Q&A Session, Artificial Intelligence.
This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in communication with brands will inevitably bring -we believe- a change in communication between consumers and the people whose job it is to obtain information from consumers on their market behaviours and preferences; i.e. market researchers. We believe that we need to understand now how we can use new communication technologies, especially chatbots and voice assistants, to gain knowledge about consumers.
A.I. won't replace workers who do intellectual activities. Is this still true? Check this out in our newest study.