Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will unpack what the pertinent emerging themes are and what the implications are for brands for whom kids, teens and families are a real focus.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse reports in Brazil.
Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.
This document provides guidance to researchers on the special care required when undertaking research with children, young people, and other vulnerable individuals. Its principal focus is the ethical and legal issues involved, rather than the technical problems of such research. Thus, the welfare of individual data subjects is the overriding consideration. They must not be disturbed or harmed as a direct result of participating in research, or having their data processed and analysed for a research purpose.
Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How do you tell parents what to do without really telling them and how do you tell time-challenged and stressed-out parents to do more? You cannot be too directional or judgmental. Scare tactics wonât work, so you turn to market research which will dig deep into parents' psyches, but also have an ROO (return on objective) focus to actually 'move the right needles.' The critically acclaimed campaign included in this presentation is the result of decision-makers, advertisers and market researchers working with a single purpose.
A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for special care and precautions on the part of the researcher. This Guideline specifies in more detail what such âspecial careâ involves. It concentrates on the ethical issues involved and does not deal with the technical problems of such research. One difficulty is that at present there is no common international definition of child, young person etc. Even within a single country, the definition may vary with the activity under consideration. Because it would be very difficult to agree any general definition based on factors such as the childâs cognitive powers, to fulfil the objectives outlined above, this Guideline takes a straight-forward, practical approach to the issue. In addition, the interviewing of children and young people must in all respects conform to the general Rules set out in the main ICC/ESOMAR International Code, as well as to the requirements of data protection and other relevant legislation and to any National Code of Research Practice.
Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How do you tell parents what to do without really telling them and how do you tell time-challenged and stressed-out parents to do more? You cannot be too directional or judgmental. Scare tactics wonât work, so you turn to market research which will dig deep into parents' psyches, but also have an ROO (return on objective) focus to actually 'move the right needles.' The critically acclaimed campaign included in this presentation is the result of decision-makers, advertisers and market researchers working with a single purpose.
The world is coalescing: why should we regard Russia separately from the rest? Take Russian children, for example. They watch The Simpsons, listen to Justin Bieber, aspire to have 'gangsta style' and say 'hey' instead of 'privet'. They might appear to be similar to their Western peers, however this is merely a pitfall for international brands aiming to directly export Western marketing communication to Russia. Because the differences are not obvious from the outside, it is more important than ever to go beyond the surface and listen to cultural specifics. The paper presents a holistic view of Russian kids between the ages of 5 and 8 years from both the perspective of an insider and by contextualising this culture with that of Western Europe. This presentation shows how Russian cultural specifics (as well as its growing similarities with the West) can be successfully considered and implemented into multinational brand strategy through a case study of the Danone kids' brand Rastishka (known as Danino or Danonino in English speaking countries).