Tag: "Classification Method"

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Research papers

Dimension of cyberculture in Brazil

Catalogue: Latin America 2001
Company: Market Analysis
Date: May 1, 2001
Author: Fabián Echegaray

Research papers

Questionnarie design

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Authors: Sharon Miller, Graham Read

Research papers

Quantification methods

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Masahiko Sato

Research papers

Classification

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: ESOMAR B.V.

Research papers

The index method

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Company: Philips International
Date: June 15, 1984
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Research papers

The classification of radio audiences in terms of needs, psychographics and interests

Catalogue: Seminar 1982: Improving Media Research
Company: Gallup International Association
Date: June 15, 1982
Author: Malcom R. Mather

Research papers

Some basic principles and recent developments

Catalogue: Seminar 1982: Classifying Consumers
Company: QRi Consulting Ltd.
Date: June 15, 1982
Author: Tony Lunn

Research papers

Pre-classifying consumers

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Bill Blyth

Research papers

Measuring change

Catalogue: Seminar 1982: Classifying Consumers
Date: June 15, 1982
Author: Charles C. Dawson

Research papers

Classifying undecided voters in pre-election surveys

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Date: June 15, 1982
Authors: Frederick Wiseman, I. Fenwick, J. W. Becker, J. Heiman

Research papers

Segmentation of a local newspaper market from an editorial point of view

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Date: June 15, 1974
Author: Anton Oosterhuis

Research papers

Entropics methods and typological analysis

Catalogue: Seminar 1972: Segmentation And Typology
Company: DOXA
Date: June 15, 1972
Author: Giorgio Visintini