What's it about?Mars always strives for insights management excellence, which led them to launch their ?Zero Waste Research? initiative in 2020. . But the need to supercharge insights management meant this initiative quickly became critical with business landscape changes, a global pandemic, and pressures to do more with less. In this session, Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research. This session will also share details around Mars? robust testing methodologies that helped facilitate this process. The team will then deep dive into some of the great new features, including exciting new integrations with top research partners and products, as this initiative and partnership continue to evolve in 2022 and beyond. They?ll also look beyond the platform, considering imperatives for change management and user adoption across all functions. Finally, the team will present some best-practice ways of working that continue to aid in their long-term, successful insights management strategy. What's in it for me?A first-hand account of the Mars insights management journey and how they approach ?Zero Waste Research.?Learn how to combine technology and effective partnerships to supercharge insights managementWalkthrough of the various methodologies and processes that made this a successA deeper understanding of how to integrate to research partners, vendors and tools streamline insights and knowledge managementTips and tricks for change management and integrating new ways of working for successLive Q&A with industry-leading insights experts Who is this for?This session is a must-see for any enterprise insights professionals and management interested in taking their insights teams to the next level. This session also has broader takeaways for various business functions and is open to anyone looking to gain a deeper understanding of how proper insight management can lead to greater innovation and growth throughout your organisation.
What's it about?Developing and deploying technical innovation is just the first step in enabling digital insights. The next step, and arguably most critical, is integrating it into working practice. ?If you build it, they will come? does not work, despite the best strategic intentions. It is imperative to plan and implement effective adoption and engagement strategies, alongside the technical capabilities. What's in it for me?Join PepsiCo, Lucy, and Zappi in this follow up to the first in the series: ?PepsiCo?s Quest to Democratize Knowledge.? They will walk us through their first-hand experience on how to effectively tackle adoption. They?ll examine the implications of this process for a global enterprise and the roles each of them needed to play for it all to come together. You will learn tips to overcome the common hurdles of change management and the importance of leadership and storytelling, including five key strategies (and examples!) PepsiCo used to move from deployment to successful adoption. Who is this for?All those interested in how to drive technical adoption across an organization
A company?s future growth depends on how business and insights teams build capabilities to make winning decisions. In this webinar, you?ll hear a perspective on how technology can enable insights-driven decision making at scale, while building an effective relationship between knowledge experts and decision makers. The result: relevant insights from research & data being applied in every business decision. Despite there being an abundance of information available to business managers, more often than not they take decisions based on intuition or gut feeling, due to lack of time or skills to process relevant information. This means valuable insights from research & data fail to steer the decisions they were created for.In this session, we?ll learn how we can overcome this challenge by using software as an enabler, with essential insights capabilities. This way research, insights & intelligence teams can scale their research & analysis skills across the organization, engaging the business to always make better, insights-driven decisions.Key takeaways:The essential insights capabilities required for insights-driven decisions at scaleHow technology can build an effective relationship between knowledge experts and the businessExamples from leading brands on how they make insights-driven decisions a reality
The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research establishes a benchmark of how insights are viewed and commissioned within brand-owning organizations, and the key criteria applied to what is considered 'good' and 'successful' research.Join study author Ray Poynter of NewMR and guest Kajoli Tankha of Microsoft to learn:Key findings from the research.How research customers are driving innovation, change and evolution of the insights and analytics industry.The growing demand for speed, instant feedback and digital solutions.
As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we'll share our unique approach to brand health measurement which goes beyond traditional brand equity.Join this webinar and gain fresh perspectives and insights on:Why it's critical for brands to create a strong sense of future relevance and vitality that goes beyond traditional brand equity.How to take a more holistic view of brand health and leverage for future success.Our very latest consumer research on the relative brand health strength and positioning of leading brands in key sectors.How to measure the relative strength of your brand vs competitors using the Toluna Start real-time insights platform.
In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands purchase and use research. The webinar discusses the key findings of this survey. In this session, Michelle Gansle, VP of Global Strategic Insights at McDonald?s, moderate a discussion of these and other issues being faced by clients with two client-side researchers: Barry Jennings, Director, Cloud + Commercial Business Planning Insights at Microsoft, and Nicole Umana, Global Lead, Agile Innovation at Mars Wrigley.
Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands. Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This article explores trust gaps and provides guidance for both advertisers and publishers.
In this webinar session, powered by ESOMAR in collaboration with the University of Georgia, and Market Research Institute International (MRII), you will benefit from 3 high-impact takeaways:1. Understand how the business assesses information need and integrates different data streams;2. Mini-case studies that reveal exactly how secondary-data sources can deliver fresh new business-boosting insights and outcomes to your marketing;3. Today's key secondary-data sources, and types you can effectively leverage.