Tag: "Communicatio Planning"

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Research papers

Turning a corner on negative perceptions of refugees in Europe

Catalogue: Congress 2017: Visionary
Company: SKIM
Date: September 6, 2017
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli

Case studies

Effective communication through market research

Catalogue: Global Healthcare 2008: Consumer Choice
Company: Roche
Date: February 4, 2008
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka

Research papers

The brand triad in Europe (German)

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Date: September 1, 1992
Authors: Rolf-Rudiger Nausch, Harald Kunzer, Eckhard Korf

Research papers

Repositioning a brand to include the service element

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 15, 1988
Author: Dick Hage

Research papers

The tree of life

Catalogue: Seminar 1978: Researching Children
Date: October 1, 1978
Author: Elisabeth Girard