In partnership with Reach3 Insights, Roblox is talking to thousands of players for a deep exploration of the evolution of friendships in the age of social distancing. Selfie videos submitted by hundreds of Roblox players provide rich visual and audible context, revealing profound insights on the way people leverage technology and online platforms to get closer to their friends during these difficult times.3 takeaways: - The successful building blocks of online and digital-only friendships on Roblox and beyond- Differences between real-life vs. online friendships- How the Roblox community has come together during the quarantine and the new, emerging behaviors that we expect to become part of the gaming community's fabric moving forward into the future- A fresh and effective way of capturing in-the-moment insights from thousands of gamers leveraging mobile messaging-based technology and approaches.
With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'.
This paper describes how community-based and ethnographic marketing research have been used as the basis for community-based marketing strategies. These approaches are particularly important for the study of ethnic sub-communities because they address several deficiencies of current ethnic marketing research methodologies. Synthesizing several American case studies, the report reflects on the general principles which may be gleaned from these experiences, including the tactics and objectives that must guide community-based research.
The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The problem is how, by using scientific planning methods, to make such adjustment processes more effective, how to rationalise, systematise, and organize them. Within modern planning technology the community has to be viewed as a system which is an over-dimensional network of cooperating elements and processes operating in a highly complex and stochastic way. It is embedded in systems of a higher order in which not only things (lots, buildings, machines, streets, etc.) but also people play a decisive role. In order to supply a rational planning calculus for such a system it has to analysed first, not only with regard to its IS-condition but also with regard to its future developments.
The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The problem is how, by using scientific planning methods, to make such adjustment processes more effective, how to rationalise, systematise, and organize them. Within modern planning technology the community has to be viewed as a system which is an over-dimensional network of cooperating elements and processes operating in a highly complex and stochastic way. It is embedded in systems of a higher order in which not only things (lots, buildings, machines, streets, etc.) but also people play a decisive role. In order to supply a rational planning calculus for such a system it has to analysed first, not only with regard to its IS-condition but also with regard to its future developments.