For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food, and beverages. The path-to-purchase has typically been driven by a combination of rational (e.g., price or features) and emotional factors which are often positive (e.g., pride or prestige) until COVID-19. A new choice factor, FEAR, has altered the dynamics of everyday choices that consumers routinely make? fear of contracting the virus and getting sick or even dying, fear of the unknown. While there is growing optimism that things will get better, the reality is consumers? mindset has changed.Join Strategy Analytics as we share with you how consumers? purchase criteria are evolving, the increasing impact of emotions, and how companies and marketers need to adapt to these changing dynamics.What you can learn from this webinar:- How emotions, specifically negative emotions like Fear, Uncertainty, and Doubt (FUD), have progressively become a more critical driver of consumer choice- Examples where fear is being used to market and advertise products and services- How fear is changing how we segment, target, and market to consumers and customers - What analytical research techniques enable researchers and marketers to isolate and measure the impact of emotions to purchase choices- How marketers can leverage these insights to create compelling value propositions, product positioning, and messaging
Who is the 2021 consumer? We looked at consumer satisfaction and confidence to segment our audience and understand what's in store in 2021. Five key segments emerged:- Very Pessimistic- Cautious- Unsatisfied Spender- Satisfied Spender- Very OptimisticIn this webinar, we've outlined trends and will speak to effects in key areas focusing on health and wellness. New realities of work and health have changed the way consumers view their world. It's more important than ever for brands to understand how these sweeping changes impact buying decisions and choices now. Our subject-matter experts will speak to a variety of topics critical for your business as you plan for the year ahead.At Toluna/Harris Interactive and KuRunData we've run a Consumer Barometer study every 2-3 weeks since March. The study was intended to better understand consumer changes as they unfolded. In doing so, we've learned that consumers have been resilient, focused on saving money, and cautious about the ongoing pandemic.
Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout the pandemic, Streetbees has discovered 5 major growth opportunities for FMCG brands. You?ll leave the discussion able to:- Understand new changes in consumer attitudes and emotions towards the home- Identify which categories saw the biggest growth for you to expand/invest into- Be inspired to present new innovations that will delight consumers in lockdown.
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location data. The research, summarised by the authors in this paper, showed that while most consumers share their location data with at least one application or service provider, the majority feels stressed or vulnerable when doing so and less than a fifth trust that their data will be handled properly.
We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.
Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward environmentally friendly products and packaging. The paper includes results from our inquiry into the overall awareness that shoppers demonstrate when it comes to packaging and the environment on a country by country basis. Our paper also includes a country specific analysis of shoppers' attentiveness to environmental claims on packaging. We seek to shed light on what retail communication techniques are most effective in conveying environmental benefits to shoppers in a compelling way. Furthermore, the international insights we offer will guide efforts to adapt these techniques to suit specific countries and/or regions. Ultimately, our findings reveal what in-store techniques are actually working to activate shopper emotions with respect to environmental sensibilities. This information will aide marketers and designers in developing more environmentally friendly packaging that aligns with shopper sentiments and needs.
For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which democratises life styles and attitudes and produces fountains of creativity.
The Dutch financial industry makes increasing use of new distribution channels. This paper describes the degree to which this influences Dutch consumer attitudes and behaviours. The paper is based on findings from a semi-continuous study. It explains the key factors which determine the use of new channels. Consumer groups are segmented in terms of attitudes and behaviours. In addition, this paper pays attention to the differences between several types of financial services in âdistribution sharesâ of channels. Information from this study is relevant to every supplier in the financial industry who is considering offering new channels to customers in the retail market.