Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout the pandemic, Streetbees has discovered 5 major growth opportunities for FMCG brands. You?ll leave the discussion able to:- Understand new changes in consumer attitudes and emotions towards the home- Identify which categories saw the biggest growth for you to expand/invest into- Be inspired to present new innovations that will delight consumers in lockdown.
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?
We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location data. The research, summarised by the authors in this paper, showed that while most consumers share their location data with at least one application or service provider, the majority feels stressed or vulnerable when doing so and less than a fifth trust that their data will be handled properly.
We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.
Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward environmentally friendly products and packaging. The paper includes results from our inquiry into the overall awareness that shoppers demonstrate when it comes to packaging and the environment on a country by country basis. Our paper also includes a country specific analysis of shoppers' attentiveness to environmental claims on packaging. We seek to shed light on what retail communication techniques are most effective in conveying environmental benefits to shoppers in a compelling way. Furthermore, the international insights we offer will guide efforts to adapt these techniques to suit specific countries and/or regions. Ultimately, our findings reveal what in-store techniques are actually working to activate shopper emotions with respect to environmental sensibilities. This information will aide marketers and designers in developing more environmentally friendly packaging that aligns with shopper sentiments and needs.
For the first time ESOMAR is holding a Conference on Ethnic Marketing. Delegates will examine the rich dynamic cultural heritage with ethnic communities bring to society as whole, resulting in cultural behaviour which is absorbed, and which democratises life styles and attitudes and produces fountains of creativity.
The Dutch financial industry makes increasing use of new distribution channels. This paper describes the degree to which this influences Dutch consumer attitudes and behaviours. The paper is based on findings from a semi-continuous study. It explains the key factors which determine the use of new channels. Consumer groups are segmented in terms of attitudes and behaviours. In addition, this paper pays attention to the differences between several types of financial services in distribution shares of channels. Information from this study is relevant to every supplier in the financial industry who is considering offering new channels to customers in the retail market.
Digital delivery of TV and other digitally-delivered services is about to begin in the United Kingdom. Data gathered by the futura.com panel which was set up in 1996 indicate that consumer interest and potential uptake may be less rapid than predicted in some quarters. Both attitudinal and behavioural measures reveal differential levels of interest and take-up among different sectors of the population, with the young being the most pro-technology. Awareness of the imminent launch of digital broadcasting services in the United Kingdom is very low indeed. However, the potential benefits offered by digital broadcasting are attractive to many people, but on a qualified basis. Time use data suggest that free time devoted to TV is particularly vulnerable to erosion by the newer technologies. Initial multivariate analyses indicate that demographic and attitudinal characteristics are major influences on the degree of interest in new technologies.
In the present circumstances and pressure of the environment, it is evident that today's farmers have a new system of values. The aim of this study was to identify and understand the changing attitudes and behaviours of farmers toward seeds and genetic research, since the reform of the CAP. It was to provide the tools to answer the following question: what strategy should the seed channel adopt in order to enhance the image of certified seeds and genetic research?