Join thought leaders in a discussion that touches on human empathy, consumer closeness and brand purpose with the ambition of exploring the drivers of future growth post Covid.
Nextatlas and Mondelez transformed foresight from best guess and periodic reports to real science accessible in real-time using Artificial Intelligence, Big Data from multiple social media sources, and precise algorithms.This helped Mondelez to make accurate predictions about future consumer behaviours and preferences.This session, tailored for heads of insights, strategists, heads of marketing and innovation, will unfold the journey that Nextatlas and Mondelez teams did to make an already successful and unique platform such as Nextatlas even more relevant and essential for its business clients.In the session you will be able to:Understand how can your business benefit from foresight as scienceWhat are the key metrics essential to make precise predictionsWhat makes Nextatlas technology unique and relevant for brandsHow Nextatlas data can be integrated into your digital infrastructure and accessible to your organisations.During the sessions, there will be plenty of time for questions and to see examples of how Nextatlas technology has been applied in different industries.
For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food, and beverages. The path-to-purchase has typically been driven by a combination of rational (e.g., price or features) and emotional factors which are often positive (e.g., pride or prestige) until COVID-19. A new choice factor, FEAR, has altered the dynamics of everyday choices that consumers routinely make? fear of contracting the virus and getting sick or even dying, fear of the unknown. While there is growing optimism that things will get better, the reality is consumers? mindset has changed.Join Strategy Analytics as we share with you how consumers? purchase criteria are evolving, the increasing impact of emotions, and how companies and marketers need to adapt to these changing dynamics.What you can learn from this webinar:- How emotions, specifically negative emotions like Fear, Uncertainty, and Doubt (FUD), have progressively become a more critical driver of consumer choice- Examples where fear is being used to market and advertise products and services- How fear is changing how we segment, target, and market to consumers and customers - What analytical research techniques enable researchers and marketers to isolate and measure the impact of emotions to purchase choices- How marketers can leverage these insights to create compelling value propositions, product positioning, and messaging
Join Qualtrics as we dive into insights from our first annual study into market research trends around the world.Learn how the industry reframed priorities in the aftermath of COVID-19, and how organisations are adapting their market research strategy to design and improve experiences people want in 2021 and beyond.What you'll learn from this webinar: - Key priorities and challenges for research leaders in 2021- How researchers adapted to new challenges, like COVID-19 and shifts in consumer behaviour- How age-old market research challenges like data quality and shrinking budgets persist- The impact of technology on how market researchers adjust to challenges in 2021- Customer stories and practical guidance on designing experiences
A year into the COVID-19 crisis, understanding fixtures impact in real stores is as relevant as ever, especially in countries like France where store experience remains key in the path of purchase. However, research in stores has been significantly impacted by real-life limitations. To surpass them during the crisis, both tech giants like Google and companies from countless other industries turn to Virtual store environments and online research. Join the session to learn how Google used EyeSee's virtual store capabilities for smart learnings, the process of setting up studies for validating store setups and refining messaging, and the value of measuring consumer behavior in a realistic retail setting.
Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is the cultural insight that makes human sense out of the numbers. Quilt.AI leaves the tech jargon at the door to help teams really get to the truth when it comes to how people think and behave. In this session, we'll bring our blend of data and insight to the topic of Sustainability. We already know Sustainability is high on everyone's agenda, for good reason, but we also know that what people say and what people do in this arena can be very different.Our mission is to bridge this gap by combining all the data sources you need, both at a public (e.g. Instagram) and private (e.g. Google) level with smart, industry/expert thinking, and to help organisations engage with consumers to really drive the Sustainability agenda at the corporate and brand level. Key takeaways:- Understand the gap between stated/claimed and real human behaviour in elements such as purchase decision making- Understand the impact of COVID on the perceived importance of Sustainability- Meet your potential consumer segments and learn how to size them- Uncover the key cultural codes/ criteria of Sustainability, and how they can be tracked over time.
Shoppers were embracing digital retail prior to the pandemic, and COVID simply accelerated these changes. Now, the market research industry needs to evolve in light of the challenges for brands because of changes in consumer behavior. Alex Hunt, CEO of Behaviorally (Formerly PRS), will discuss the strategy behind the re-branding of PRS IN VIVO USA as Behaviorally and how the new brand promise will serve clients' needs more effectively in an omnichannel retail world. Join us for an in-depth discussion and first look at Behaviorally.
Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.
Brand purpose, social trends: Consumer segmentation based on their needs, thoughts and values.