Quilt.AI presents a new view on the electric vehicle movement based on internet grounded data and consumer insight. Beyond electric vehicles, attendees will learn how to use the internet to derive consumer insight, and get to the bottom of what is on consumers minds. This session is recommended for any insights and marketing professionals. Key highlights include;Key movements in the EV categoryUnderlying drivers / concerns when it comes to considerationApplying internet insight to understand consumer insight (across sector)How to use AI to derive insight in brand communications analysis
If there?s anything the last year has taught us, it?s to expect the unexpected. From dramatic changes in consumer behavior to rapid shifts in the way we work, we?ve seen that the technology we use needs to be adaptable across a variety of situations. But for consumer insights and marketing teams, finding the processes and tools to support these changing needs can be difficult. In this in-depth webinar, Stravito CEO and Co-founder Thor Olof Philogène will:- Share learnings on how to keep insights work agile from some of the world?s leading media, consumer electronics, and FMCG brands;- Showcase how an AI-powered knowledge management platform addresses the challenges that come with remote insights work;- Provide concrete tips on how consumer insights and marketing teams can keep employees across business units informed, inspired, and ready to tackle the unexpected.
In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact of our insights;- The bottom-line impact to Japanese business.
Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers. In this presentation, we look at the technology, its application and the evidence to show why it is the future of our industry.
Making sure insights are systematically used by your stakeholders in annual business plans is mission critical, but what to do when a pandemic disrupts your ways of working? When Coca-Cola McDonald's was forced to cancel their annual business planning event to prevent potential health risks, Stephanie Eaddy and her team used their Insights Connect platform from Market Logic to step up to the plate and support the process remotely. In this webinar, you'll learn how they successfully replaced in-person workshops and planning meetings, with a new self-service model, where experts curate critical information with key context, to democratize insights-driven planning for all stakeholders. This session focuses on the journey taken at The Coca-Cola Company to build a new culture of self-discovery and curiosity around consumer insights gathering to enable more people to get insights needed to get the work done. We will discuss: - Understand the benefits of internal digital transformation in your organization- Build a case for internal support and alignment to launch a pilot or something similar- Apply change management tips to help support the transition to a new way of working.
Global fintech investment in 2019 reached a record of $135.7 billion invested across 2,693 deals according to KPMG. Singapore is a Big Red Dot on that map with fintech investment on the island having more than doubled in 2019 to US$861 million (S$1.2 billion) from US$365 million in 2018, according to an Accenture study.The definition of bank and banking is being deconstructed and reconstructed. Consumer needs are shifting quickly. And new entrants are making waves with paradigm-shifting innovations. What will the future of banking look like? What can we do to prepare ourselves today? And what is the role of consumer insights and foresight? In this presentation, we will explore the following:- Drivers of change impacting shifts in consumer needs for banking;- Critical uncertainties and scenarios of future banking;- Key imperatives for players of the future and the role of market research.
Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time.
As business decision makers gain access to increasingly large volumes of data, cutting through the noise will be a key success factor for insight professionals. In this webinar, Paul Hudson explores a range of high impact reporting methods and how pushing the boundaries of stakeholder engagement can yield practical revelations.
Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the partnership with a tech start-up, leveraging their AI/NLP tool to discover the insights, using inputs from both primary research and syndicated information, while at the same time to capture the emotion of the audience. The key learnings have been fundamental as the brand team is on the journey of position the brand and integrate all communication in an ever-evolving and dynamic sector.
Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.
Doctor When will see you now. The time traveler's guide to consumer insights: How to foretell your consumer's destiny accurately with big & small data.