Tag: "Consumer Research"

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Research papers

Passive measurement: Path to purchase

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Google, Nielsen
Date: November 2, 2020
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia

Research papers

Marketing beyond instincts

Catalogue: Asia Pacific 2020 - Insights Festival
Companies: Johnson & Johnson, machineVantage
Date: November 2, 2020
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi

Research papers

Monetising NPS to drive investments in CX

Catalogue: Latin America 2020 - Insights Festival
Companies: MESH, LATAM Airlines Group
Date: October 19, 2020
Authors: André D'Abreu, Heitor Torres, Dana DiGregorio, Shane Baxendale

Videos

Insights 24/7

Catalogue: Latin America 2020 - Insights Festival
Companies: Givaudan, Mega Research
Date: October 19, 2020
Authors: Damián Suárez, Sebastián Silva

Research papers

Insights 24/7

Catalogue: Latin America 2020 - Insights Festival
Companies: Givaudan, Mega Research
Date: October 19, 2020
Authors: Damián Suárez, Sebastián Silva

Videos

Innovate or die! Or die innovating?

Catalogue: Latin America 2020 - Insights Festival
Company: Maru/Matchbox
Date: October 19, 2020
Author: Noelia Bellucci

Research papers

Innovate or die! Or die innovating?

Catalogue: Latin America 2020 - Insights Festival
Company: Maru/Matchbox
Date: October 19, 2020
Author: Noelia Bellucci

Research papers

Inca Kola reconnection strategy

Catalogue: Latin America 2020 - Insights Festival
Companies: The Coca-Cola Company , BMC Strategic Innovation
Date: October 19, 2020
Authors: Fabian Jalife, Tomas Gross

Videos

Brands with purpose

Catalogue: Latin America 2020 - Insights Festival
Companies: Procter & Gamble, Datum Internacional S.A.
Date: October 19, 2020
Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Research papers

Brands with purpose

Catalogue: Latin America 2020 - Insights Festival
Companies: Procter & Gamble, Datum Internacional S.A.
Date: October 19, 2020
Authors: Ana Sofía Hernández Laya, Itala Padilla Bahamonde

Videos

The consumer matrix: How to save the humans

Catalogue: Insights Festival 2020
Company: Bacardi
Date: September 17, 2020
Author: Gabriela McCoy

Videos

Is in-store research and accompanied shopping still feasible if retailers already struggle with facilitating distance between shoppers?

Catalogue: Insights Festival 2020
Date: September 17, 2020
Authors: Arlette Leumbou, Kjell Massen