Tag: "Consumer Segmentation"

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Research reports

Consumer credit usage and attitude survey

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 25, 1974
Author: CRAM/Peter Cooper Archive

Research papers

A consumer segmentation using a standardised technology

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Authors: Geoffrey M. Bickers, Gordon Haymes

Research papers

A case history on research-based below-the-line campaign

Catalogue: Seminar 1971: Below-The-Line Activities
Date: May 19, 1971
Author: Bernard Krief

Research reports

Multi-stage research proposal for the men's hat market for Associated British Hat Manufactures Limited

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 8, 1971
Author: CRAM/Peter Cooper Archive

Research reports

Timpson's store image study

Catalogue: CRAM/Peter Cooper Archive Collection
Date: August 1, 1970
Author: CRAM/Peter Cooper Archive

Research papers

Consumers typology (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Mary Zeldenrust-Noordanus

Research papers

Consumers typology

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Author: Mary Zeldenrust-Noordanus