Tag: "Consumer Values"

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Research papers

The earthquake and tsunami in Japan

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Company: Hottolink Inc
Date: October 26, 2011
Authors: Koki Uchiyama, Eriko Ota, Michio Mutoh

Magazines

Revue Française du Marketing (Juillet 2006)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: July 1, 2006
Author: ADETEM

Research papers

Meeting the emotional needs of healthcare consumers

Catalogue: Global Healthcare 2006
Date: February 6, 2006
Author: Alan Branthwaite

Research papers

Applications of motivation research in technology markets

Catalogue: Qualitative 2005
Company: IBM Corporation
Date: November 13, 2005
Authors: Bernadette DeLamar, Carol K. Galvin, Stacey Novack, Steven Halling

Research papers

Ya Sheikh, let me sell you a camel

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Date: October 28, 2001
Authors: Dipen Mehta, Daksha Desai

Research papers

Keep your hands off my wallet until you get into my life

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Cecília Russo, Jaime Troiano

Research papers

Beyond post-perestroika Russia and post-communism Eastern Europe

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Authors: Rupert K. Tower, Peter Cooper

Research papers

Measuring the true value of brands

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Authors: Julie Bevan, Trevor Richards

Research papers

Asian youth and implications for marketing strategies

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Company: Dentsu Macromill Insight
Date: June 15, 1998
Authors: Mariko Yasue, Gu Xiang Wen

Research papers

The implementation of L-O-V in Venezuela

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Company: StatMark Group, S.A.
Date: June 15, 1997
Authors: Susana Arreaza, James Baskin, Gilbert Bergna, Orlando Riebman

Research papers

Laddering

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Author: Ana Helena Meirelles Reis

Research papers

Value dimensions

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Company: Kantar
Date: September 1, 1996
Authors: Are Kvaerk, Flemming Hansen