Tag: "Corporate Image"

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Research papers

Development of the product and corporate image of a radio station

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Company: Gallup International Association
Date: June 15, 1981
Authors: Bruce Roberts, Malcom R. Mather

Research papers

Developing a corporate image for a university

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Authors: John H. Church, David W. Gillingham

Research papers

How to adapt research techniques to design and asses image advertising

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Alan Wolfe

Research reports

Qualitative research on Cities and Coaches

Catalogue: CRAM/Peter Cooper Archive Collection
Date: April 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research into International Hotel usership and attitudes

Catalogue: CRAM/Peter Cooper Archive Collection
Date: March 1, 1979
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Cadbury corporate image

Catalogue: CRAM/Peter Cooper Archive Collection
Date: November 1, 1978
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research for creative development of a national girobank symbol

Catalogue: CRAM/Peter Cooper Archive Collection
Date: November 1, 1978
Author: CRAM/Peter Cooper Archive

Research papers

How to adapt research techniques to design and assess corporate image advertising

Catalogue: Seminar 1978: The Business Of Advertising
Company: Ogilvy
Date: June 14, 1978
Author: Alan Wolfe

Research papers

Corporate advertising

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Marie-Reine de Jaham

Research reports

Research report on attitudes towards Middleton building society

Catalogue: CRAM/Peter Cooper Archive Collection
Date: January 1, 1978
Author: CRAM/Peter Cooper Archive

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G. (German)

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: ESSO
Date: June 15, 1977
Author: Karl-Friedrich Holm

Research papers

Market research as a decision aid for an image campaign, as demonstrated by the information campaign of Esso A.G.

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Company: ESSO
Date: June 15, 1977
Author: Karl-Friedrich Holm