Tag: "Cost Effectiveness"

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Research papers

New market research mobile app to facilitate new product development & innovation

Catalogue: ESOMAR Smart Data Lab
Date: November 4, 2019
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Research papers

New market research mobile app to facilitate new product development & innovation

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Date: May 13, 2018
Authors: Kaustuv Mukherjee, Shawn (Sreejit) Roy

Case studies

Effective communication through market research

Catalogue: Global Healthcare 2008: Consumer Choice
Company: Roche
Date: February 4, 2008
Authors: Fábio Henrique Garcia Boscatti, André Hisao Muranaka

Research papers

Always on

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: Moskowitz Jacobs Inc.
Date: September 23, 2001
Authors: Howard R. Moskowitz, Jeffrey Ewald

Research papers

What I expect from my research department

Catalogue: ESOMAR Congress 1989
Company: Unilever
Date: September 1, 1989
Author: J. Ben F. Morel

Research papers

Horse racing sponsorship

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Date: November 6, 1985
Authors: Tino Biglia, Ruggero Mazzini

Research papers

Evaluating promotions cost effectively

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Companies: Kantar, Kraft Heinz Company
Date: November 6, 1985
Authors: Marc Drake, Mike Sargent

Research papers

An assessment of micro-behavioural modelling and its cost effectiveness

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Date: September 1, 1978
Authors: M. M. Blackston, J. A. Lunn

Research papers

Estimating the cost effectiveness of advertising

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Malcolm A. McNiven

Research papers

Observation and pseudo-experimentation

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Date: November 1, 1977
Author: Alain Zwilling

Research papers

Sampling large business and industrial universes

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Date: June 15, 1976
Authors: JWP Cornish, Dawn Mitchell

Research papers

Marketing financial services to the 'unbanked'

Catalogue: ESOMAR Congress 1975: Quality In Research
Company: Harris Interactive (Europe)
Date: August 1, 1975
Author: Mervyn Flack