Tag: "Cost Effectiveness"
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Research papers
Effective communication through market research
Catalogue: Global Healthcare 2008: Consumer Choice
Author(s): Fábio Henrique Garcia Boscatti, André Hisao Muranaka
Date: February 4, 2008
Research papers
Always on
Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author(s): Howard R. Moskowitz, Jeffrey Ewald
Date: September 23, 2001
Research papers
What I expect from my research department
Catalogue: ESOMAR Congress 1989
Author(s): J. Ben F. Morel
Date: September 1, 1989
Research papers
Horse racing sponsorship
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author(s): Tino Biglia, Ruggero Mazzini
Date: November 6, 1985
Research papers
Evaluating promotions cost effectively
Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Author(s): Marc Drake, Mike Sargent
Date: November 6, 1985
Research papers
An assessment of micro-behavioural modelling and its cost effectiveness
Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author(s): M. M. Blackston, J. A. Lunn
Date: September 1, 1978
Research papers
Estimating the cost effectiveness of advertising
Catalogue: Seminar 1978: The Business Of Advertising
Author(s): Malcolm A. McNiven
Date: June 1, 1978
Research papers
Observation and pseudo-experimentation
Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author(s): Alain Zwilling
Date: November 1, 1977
Research papers
Sampling large business and industrial universes
Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author(s): JWP Cornish, Dawn Mitchell
Date: June 15, 1976
Research papers
Marketing financial services to the 'unbanked
Catalogue: ESOMAR Congress 1975: Quality In Research
Author(s): Mervyn Flack
Date: August 1, 1975
Research papers
Getting the best out of brand image work
Catalogue: ESOMAR Congress 1975: Quality In Research
Author(s): Ann Hughes Hallett, Mike Buckle
Date: August 1, 1975
Research Papers
New market research mobile app to facilitate new product development & innovation
Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author(s): Kaustuv Mukherjee, more
Date: May 13, 2018
Research Papers
Effective communication through market research
Catalogue: Global Healthcare 2008: Consumer Choice
Author(s): Fábio Henrique Garcia Boscatti, more
Date: February 4, 2008
Research Papers
