Tag: "Country Labels"

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Research papers

Marketing product quality with country labels- The key to success or a risky adventure

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Company: GfK
Date: June 15, 1992
Author: Rudolf Leibiger

Research papers

A cross-national view of consumer predispositions toward products from foreign countries

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Date: June 15, 1986
Authors: Nicolas Papadopoulos, Louise A. Heslop, Françoise Graby, George Avlonitis