Tag: "Coverage"

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Research papers

Using sources of readership data for editorial research

Catalogue: Seminar 1987: Publishing For Optimum Profit
Company: Institut für Demoskopie Allensbach GmbH
Date: November 25, 1987
Author: Jochen Hansen

Research papers

Sports coverage in daily newspapers

Catalogue: Seminar 1987: Publishing For Optimum Profit
Date: November 25, 1987
Author: Iain McLellan

Research papers

Oscar

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Authors: Derek Bloom, Tim S. Bowles

Research papers

A new method for the measurement of the effectiveness of poster campaigns

Catalogue: Seminar 1986: New Developments In Media Research
Company: NIPO
Date: June 15, 1986
Author: Theo Hess

Case studies

Coverage and costs of consumer information services

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Date: June 15, 1984
Author: Dörte Folkers

Research papers

The coverage rate of soluble coffee consumer panel

Catalogue: Seminar 1982: The Effective Use Of Panels
Company: Nestlé
Date: June 15, 1982
Authors: Françoise Rostand, Nathalie Finaz

Research papers

Methodological experiments of measuring the coverage of daily newspapers

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Eva Maria Hess, Otmar Ernst

Research papers

Media measurement by direct recording methods

Catalogue: Seminar 1982: Improving Media Research
Date: June 15, 1982
Authors: Dieter Müller-Veeh, Gunda Opfer

Research papers

New research results require methodological change

Catalogue: Seminar 1980: Media Measurement And Media Choice
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1980
Authors: Friedrich W. R. Tennstädt, Renate Köcher

Research papers

An international model for the prediction of television coverage and frequency distribution

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: Robert Hulks, S. Thomas

Research papers

Weighting reading frequency

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Company: Institut für Demoskopie Allensbach GmbH
Date: March 1, 1976
Author: Friedrich W. R. Tennstädt

Research papers

Attitude surveys in family planning

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Author: Devendra Nath Saksena