This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has been gained via research with 1,107 respondents who are regular readers of the sports sections of one or more of these newspapers.
This report covers our findings on peoplesâ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has been gained via research with 1,107 respondents who are regular readers of the sports sections of one or more of these newspapers.
The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising. Integration of OSCAR (Outdoor Site Classification and Audience Research) with the Copland formula for coverage and frequency is also discussed.
This paper describes a research-program that started with a check on the execution of poster campaigns. By means of samples drawn from the files of poster sites in the Netherlands each month a number of sites was checked on the presence of posters according to the classification reports of the outdoor operators. This system was executed on a continuous base and in 1984 the need for a more sophisticated research program became apparent. An extensive research study was started with the following objectives: a) the calculation of confrontation chances (OTS) b) the measurement of "actual seeings" of the poster sites c) the calculation of coverage data in particular the total reach and the coverage of individual poster campaigns.
The paper presents a case-study concerning a government- supported consumer information centre. Research was carried out by a government research institute to provide evidence on the coverage and costs of information services. Results are based on a sample of 11,5 requests for information which are representative for a period of twelve months. The study describes the coverage of consumer information services among target groups by type and region of client. This is detailed by title, topic and medium as well as availability of the publications requested.
Our objective then is to determine whether consumer panels are truly representative of the market place for soluble coffee. To explain this low coverage, we looked closely to: 1) The kind of consumers sales that the panel was providing us. The kind of consumers sales : only household consumption at home is provided. 2) The kind of product we wanted consumers sales for : Soluble Coffee. The convenient character of soluble coffee is irrefutable, so we can imagine a higher usage when convenience is required : Vacation; Working place; Week; and when living alone.
The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point was the uncertainty, whether BILD was reproduced correctly in the standardised MA (Media Analyses); the results from parallel regional analyses within the area of larger regional dailies showed in most cases lower coverage scores for BILD than in the MA. To be tested were: the MA-model, the inquiry technique of usual regional daily newspaper readership analyses, as well as an improved regional model, which was modified corresponding to analytical supported hypotheses. In all three models the statements in the questionnaire were validated with the help of presentation of the three last published original copies of BILD and the largest regional subscription newspaper in the individual survey areas.
The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general magazines. This year parallel to the standard LA-MED 81, an experiment was again carried out which mainly aimed at two objectives: 1) to check whether a completely different method will deliver coverage values comparable to those of the interview; 2) to bridge the gap between coverage values and advertising contact. For this purpose a group of methods was designed to observe the fate of a certain copy of a magazine from the receipt by post to the reading of specific articles within it.
Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally, this decision is apparently made quite arbitrarily without any tests using an outside criterion which might at least be termed relatively reliable. The coverage ascertained by original-issue tests is suggested for the print media, and a model of the kind of technical measurements made in blest Germany is suggested for television audience research. As an economic procedure for a transition from media to advertising contact the use of categories concerning using frequency of the media is recommended.
One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'. These go a step further. In addition to each schedule being analysed, it is possible to generalise across schedules. Regularity in the results is in fact high.
We are facing a dilemma: more information is wanted about as many target groups as possible and the quality of media contacts. We know from a number of field experiments that exact figures regarding media coverage largely depend on the design of the questionnaire. In tracing the influence of the questionnaire on the results the debate concerning the two widely used German intermedia analyses: "Arbeitsgemeinschaft fur Media-Analyse" and "Allensbacher Werbetrager-Analyse", proved particularly productive. The general design of the questionnaire and particularly the wording of questions and response alternatives has a greater influence on the coverage results than the type and quality of the sample. In the following we analyse the influence of different reading behaviour, using the figures of a representative survey conducted by the Allensbach Institut. We will check the correlation between the characteristics of reading behaviour and the reader's contact with editorial text as well as advertisements. In accordance with the findings of other studies the thesis is confirmed: reading frequency can well be considered (and used) as a predictor for advertisement contact, most likely it will even prove more reliable than other characteristics of reading behaviour.
The purpose of this paper is to spotlight the amount of research efforts spent in India during the last twenty years in the area of knowledge, attitude and practice regarding family planning. Attempt has been made to examine the concentration of research efforts or lack of it in the various states. The methodologies employed in the studies have been reviewed and the suggestions have been made for introducing improvements in the research designs which may yield more effective information for use in the planning and execution of the family planning programme in India.