Tag: "Creative Research"

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Research papers

The relationship between research and the creative process

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Henri Joannis

Research papers

The opportunities and limitations of creative research

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: John J. Stork

Research papers

Co-operation between creative and market research groups in developing campaigns

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Company: ESSO
Date: June 1, 1966
Author: Johan Aucamp