Tag: "Creativity"

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Research papers

Positioning

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Udolpho van de Sandt

Research papers

From research to creation

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Author: Henri Joannis

Research papers

Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Date: June 15, 1971
Author: Arthur Juchems

Research papers

Market research, marketing decisions and creativity

Catalogue: The European Marketing Research Review 1970
Date: June 15, 1970
Author: Pierre Bessis

Research papers

Comments on mr. Stapel's paper

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Date: June 15, 1967
Author: Erik Lohmann

Research papers

The relationship between researchers and creative people

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 16, 1966
Author: Stephen King

Research papers

The use of Telpex by creative men in an advertising agency

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Günter Lott

Research papers

The gold cup

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Robert E. Miller

Research papers

The co-ordination of the research and creative functions in a large advertising agency

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Company: Ogilvy
Date: June 1, 1966
Authors: Mick Williamson, Julia Ann Burdus

Research papers

Pre-testing on the "creative workshop"

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Robert Fletcher

Research papers

Mathematical models and creative advertising

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: P. l. Smulian

Research papers

How research can have greater creative utility

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Date: June 1, 1966
Author: Keith Fell