With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'.
Recognising innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilising machine's and human's individual strengths. In the following, we are sharing our leanings from a project that allowed a direct comparison between human-driven and machine-driven approaches in qualitative research: classic Netnography conducted by researchers versus machine-enabled research supported by algorithms.
Recognizing innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilizing machine's and human's individual strengths.
This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem and not as an external truth. This paper shares the journey of how we got there.
This paper shares the experience of a pilot set up by Intel and Ipsos to build an ongoing framework for instant insights that can aid different stakeholders to explore rapid activation with micro-targets, sitting within the company ecosystem and not as an external truth. This paper shares the journey of how we got there.
We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation. Eden Springs needed a way to recapture the needs of the customer if they were to bring innovation back into the category, unlock sustainable value, re-establish brand equity and protect themselves from more nimble disrupters that may be around the corner. But with such a focus on driving cost out of the system for their previous private equity owners, customer needs were not in the focus.
The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumers appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target groups that are most open to these technologies, companies can capitalise on this growing trend. It is our belief that this connected data approach can be used for all manner of insight purposes. Profiles add colour and depth to descriptions of target audiences. Data tracking brand health from BrandIndex helps explore longitudinal trends amongst target groups. Our connected dataset can then be further enhanced with custom data. Brands and agencies can drive their success only if they tell a story that consistently resonates with their audiences. In the future, the only way this will be possible is by utilizing multiple channels that will blend into one reality. The most successful brands will be those who embrace innovation and have a deep understanding of consumers, which they place at the heart of their innovation strategies. They will use consumer data to isolate the most responsive and receptive audiences, targeting them with using rich data to reduce wastage and build trust.
The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer's appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target groups that are most open to these technologies, companies can capitalise on this growing trend. It is our belief that this connected data approach can be used for all manner of insight purposes. Profiles add colour and depth to descriptions of target audiences. Data tracking brand health from BrandIndex helps explore longitudinal trends amongst target groups. Our connected dataset can then be further enhanced with custom data. Brands and agencies can drive their success only if they tell a story that consistently resonates with their audiences. In the future, the only way this will be possible is by utilizing multiple channels that will blend into one reality. The most successful brands will be those who embrace innovation and have a deep understanding of consumers, which they place at the heart of their innovation strategies. They will use consumer data to isolate the most responsive and receptive audiences, targeting them with using rich data to reduce wastage and build trust.
We worked closely with Eden Springs board ensuring we led transformation-through-insights at the highest level and encouraged a top-down change to affect the entire organisation.
In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEATs customer satisfaction survey. This thereby enabled SEAT to further take the customers perspective at the center of their market research division. We show that Artificial Intelligence does not need to be a black box, that scalable solutions are available already today, and how market research teams need to evolve and embrace new ways of doing research.
In this case study we will show how SKOPOS developed a solution using state-of-the-art technology from the fields of Artificial Intelligence, machine learning and statistics to extract deeper insights from SEATs customer satisfaction survey. This thereby enabled SEAT to further take the customers perspective at the center of their market research division. We show that Artificial Intelligence does not need to be a black box, that scalable solutions are available already today, and how market research teams need to evolve and embrace new ways of doing research.
Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.