What's it about?When an organisation needs to determine its data collection strategy, and in particular, the technology solutions to use, one of the first questions is usually whether to build or buy. However, there is a third possibility, which is the focus of this session, and it involves customisation and integration of the ?buy? option with proprietary and 3rd party systems.In the current age, the seamless interconnectivity of systems is driving many significant changes within the business. As companies move towards Digital Transformation, they expect data covering all sorts of aspects of the business to flow seamlessly and effortlessly. Furthermore, they expect that data to be available in a convenient, updated, and usable manner to those who need it in near real-time.Integrating these can provide a solution customised to your organisation?s processes and points of view. Furthermore, it allows for workflows consisting of proprietary and 3rd party platforms to be tailored to support those processes. This hybrid approach, which we call binding, enables organisations to deploy customised solutions with the benefits of off-the-shelf products.What's in it for me?This presentation will highlight some examples and case studies where connecting applications and data allow us to supercharge processes. We will outline the advantages for both respondent and researcher and touch upon some of the challenges and pitfalls to consider.Questions to consider when thinking about transforming the technology to support your Insights activitiesPros and Cons of Build vs Buy decisionsHow a hybrid approach can help you get a customized solution with flexible commercial productsReview examples for market research companies, enterprise insight departments, and call center quality management
The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data warehouses but are struggling to synthesize it all into actionable insights.Join secondary research expert Paul Hunter to explore the latest developments in this rapidly evolving sub-field of market research. Topics will include:The Secondary Data Landscape: An overview of the secondary data resources available today, from ?old-school? syndicated sources to ?new wave? digital data repositoriesSecondary + Primary: How to combine insights from secondary research and primary research to ?triangulate on the truth? -- so that the whole is greater than the sum of its partsEthical Issues in Secondary Research: Learn the latest about privacy and other ethical considerations, including details on what laws like GDPR (Europe - EU) and CCPA (and several other states beyond California) mean for market researchers
Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the regulatory environment, to name a few.In this webinar you will learn how to shape social intelligence through integration of unsolicited opinions ? posts from social media in multiple languages annotated with brands, sentiment, emotions and topics ? with solicited opinion - surveys and focus groups where questions are asked. A common theme will be the challenge of working with unstructured data, that is, text, images, audio, and video.
Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity - have been a headache for most researchers. The OoH medium has been difficult to measure due to its inherent nature to spread across the country, with each location measuring differently so that averages or simple models do not suffice to show the true potential of the medium. Methods for measuring trips to the locations of OoH audiences have evolved from paper questionnaires, to telephone interviews, to computer-assisted, to tablet- assisted, to using small GPS devices carried by respondents. In all cases, it was always previously expensive and slow. Therefore, when new requirements suddenly appear, due to the âdigital kingâ, it makes the current OoH methodologies appear old, even to more senior research participants. Of course, this impacts the perceptions of the media itself, as the media planning tool lacks the advantages of other media such as âfreshâ data. We think that only with the mix of several data sources, each one contributing its strength, can we provide the accurate information that we need for our goal: a worldwide OoH audience measurement.
Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity - have been a headache for most researchers. The OoH medium has been difficult to measure due to its inherent nature to spread across the country, with each location measuring differently so that averages or simple models do not suffice to show the true potential of the medium. Methods for measuring trips to the locations of OoH audiences have evolved from paper questionnaires, to telephone interviews, to computer-assisted, to tablet- assisted, to using small GPS devices carried by respondents. In all cases, it was always previously expensive and slow. Therefore, when new requirements suddenly appear, due to the digital king, it makes the current OoH methodologies appear old, even to more senior research participants. Of course, this impacts the perceptions of the media itself, as the media planning tool lacks the advantages of other media such as fresh data. We think that only with the mix of several data sources, each one contributing its strength, can we provide the accurate information that we need for our goal: a worldwide OoH audience measurement.
Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. Weâve enabled the company to inspire and gauge improvements that allow us to become a truly customer obsessed organisation.
Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We've enabled the company to inspire and gauge improvements that allow us to become a truly customer obsessed organisation.
Speech by Karolina Tutaj, Manager, Marketing Science Insights, Booking.com, Netherlands.
How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.
Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.
This presentation answers a key client question: what is the right Marketing Metric?