Tag: "Data Comparability"

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Research papers

The global village lives

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Company: Kantar
Date: October 28, 2001
Authors: Jane Gwilliam, György Pásztor

Research papers

Harmonisation of global television and radio audience measurements

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Authors: Peter Menneer, Gabe Samuels

Research papers

Print media and television in the SummoScanner

Catalogue: Seminar 1988: Media And Media Research
Company: Burke, Inc.
Date: June 15, 1988
Author: Harold de Bock

Research papers

How methodologies are adopted to provide internationally comparable results

Catalogue: Seminar 1987: Research In Arab Countries
Date: June 15, 1987
Author: Yiannis Papadopoulos

Research papers

Software requirements for effective marketing and advertising information systems

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Authors: Leon Liebman, Daniel Olasin

Research papers

Should multi-country advertising research be universal or unique?

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Date: March 1, 1979
Author: Jagdish N. Sheth

Research papers

Questionnaire monotony endangers the comparability of results (German)

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Company: Institut für Demoskopie Allensbach GmbH
Date: June 15, 1976
Author: Erp Ring

Research papers

Using an international group

Catalogue: Seminar 1976: International Market Research
Company: Burke, Inc.
Date: April 1, 1976
Author: Ian Jarvis

Research papers

Some problems in multi-country advertising research

Catalogue: Seminar 1971: Multi-Country Research
Company: ESSO
Date: June 15, 1971
Author: Peter A. Rusby

Research papers

Report-back from working group IV

Catalogue: Seminar 1971: Multi-Country Research
Date: June 15, 1971
Author: Karl-Friedrich Holm

Research papers

Comparability

Catalogue: Seminar 1971: Multi-Country Research
Date: June 15, 1971
Author: Paul Howard Berent

Research papers

Case history of a 16-country survey

Catalogue: Seminar 1971: Multi-Country Research
Date: June 15, 1971
Author: Edward W. Whitley