An insight into some of the business challenges that we have encountered in trying to develop a rapidly growing Auto Financing Company in China, particularly in an environment of increasing legislative compliance and a changing customer demographic.
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobiles use and limitations are being tested in the field and R&D departments around the world. Nowhere are its benefits as useful or highlighted than in the emerging markets. Accessible to the full Living Standard Measurement (LSM) spectrum, able to penetrate remote or dangerous regions, and cost effective to deploy, mobile tech is opening up a whole new geography of consumers and demographics.
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and hence behaviour in similar and predictable ways. Data Management Platform companies have built profiles of millions of consumers based on their online activity, social media profiles, purchase behaviour and of course demographics. When we add to these our expert understanding of values, motivations and attitudes, we can unlock the true potential of both the market research and digital marketing industries - allowing digital marketers to target the most appropriate people and dramatically improve their relevance, acceptability and effect.
Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and hence behaviour in similar and predictable ways. Data Management Platform companies have built profiles of millions of consumers based on their online activity, social media profiles, purchase behaviour and of course demographics. When we add to these our expert understanding of values, motivations and attitudes, we can unlock the true potential of both the market research and digital marketing industries - allowing digital marketers to target the most appropriate people and dramatically improve their relevance, acceptability and effect.
Individuals habits and preferences as well as society in general have changed dramatically over the last decade. Mass migration, cultural differences and similarities are just some of the things that are affecting societies. What are the business and social implications of our changing world? Should our belief in conventional demographics be revisited and what are the key trends that are impacting our work? Does this impact how budgets are invested in both strategic or tactical research?
Data from a two-part national survey study will provide insight into how young adult users actually use Pinterest and help marketers determine strategy and teach companies to engage with young adults on Pinterest. The initial paper-and-pencil survey was fielded to a nationally representative sample of young adults ages 16 to 24 in the United States in the spring of 2012 (n=3,743). An online follow-up survey was fielded in the summer of 2012 to eligible responders to the paper survey who indicated social media use (n=1,686). By examining a unique user population slightly younger than the typical Pinterest user (i.e., mixed genders, ages 16-24 vs. females, ages 25-34), companies can leverage findings and create an effective strategy to market to and interact with a younger demographic.
At a macro level this paper establishes the relationship between 'Culture' and 'Shopping Behaviour'. The paper also identifies the unifying and differentiating themes which define and differentiate between the shopper segments across the globe. This will help in having a fundamental understanding of the shoppers. At a micro level, the segments are analyzed in detail to understand the key hooks. They are profiled on demographics and behaviour, which provides a comprehensive view of the segments. By analysing the macro structures and micro compositions, strategic recommendations are provided.
Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based on the latest information available) for most of the countries in Latin America (18) and in order to contextualize the data, information on two countries with developed economies, the USA and Germany, has been added.